IBA Sport Business & Management

Hello from the FC Twente Skybox!

Wittenborg students doing an IBA in Sports Business Management recently got a surprise when their online lecture was delivered from the stadium of Dutch premier league football club, FC Twente. Module lecturer, Bas Schreurs, happens to be the Corporate Social Responsibility (CSR) manager for the club and spoke to students from the stadium's E-Sports Skybox. He shared his thoughts on the impact of COVID-19 on the billion-dollar sports industry and events like the 2020 Olympics and football World Cup.