IBA Sport Business & Management

How to Rise to Top of Sports Industry without Being an Athlete

Want to rise to the top of the sports industry – not as an athlete, but as a business manager? Students at Wittenborg University of Applied Sciences recently got a lesson on how to get there by someone who knows what he is talking about: Remy de Wit, High-Performance Director of the Dutch National Ice Skating Federation (KNSB). And that means something - the Netherlands is one of the most dominating countries in the world when it comes to speed skating. At the 2018 Winter Olympics in South Korea, it won 20 medals and is looking to top that number in 2022 in Beijing.

Hello from the FC Twente Skybox!

Wittenborg students doing an IBA in Sports Business Management recently got a surprise when their online lecture was delivered from the stadium of Dutch premier league football club, FC Twente. Module lecturer, Bas Schreurs, happens to be the Corporate Social Responsibility (CSR) manager for the club and spoke to students from the stadium's E-Sports Skybox. He shared his thoughts on the impact of COVID-19 on the billion-dollar sports industry and events like the 2020 Olympics and football World Cup.