Research has shown restaurant customers value authenticity over cleanliness, but what will that mean for a post-COVID-19 world, asks Wittenborg MBA graduate, Marius Zürcher, in an opinion piece written for Foodservice Consultants Society International (FCSI). It is based on an essay submitted as part of his MBA course "Critical Perspectives in Hospitality Management" at Wittenborg University of Applied Sciences. Zürcher is co-owner of 1520 - a company which offers marketing consulting services and advises restaurants on integrating vegetarian options in their existing menus.
Wittenborg University Alumni
During the Christmas and New year break, WUAS directors Peter Birdsall and Maggie Feng met up with a group of Alumni in Hanoi, Vietnam. It was a special group, as they came from the so-called 'Class of '99' - the first international class at the faculty of economics of Saxion University of Applied Sciences in Deventer, and were joined by Wittenborg alumnus Tracy Choé, who graduated 13 years ago.
Wittenborg alumnus, Olumide Omotoso, was recently a finalist in the prestigious 2019 PIEoneer Awards, which took place in London, honouring his work with less privileged youngsters in Nigeria the past two years. Omotso was a finalist in the category International Alumni of the Year - representing Wittenborg as the only continental European institution in a list dominated by American and British institutions.
Wittenborg graduate Illia Kupris chose such an interesting topic for his graduation assignment that the results of his research have been picked up by a regional Dutch newspaper, de Stentor.
MBA student, Jahn Christian Verkooijen from Norway, has just managed to achieve the highest pass rate ever at Wittenborg University of Applied Sciences by scoring an average mark of almost 90% (8.8).
This summer, Ukranian student Illia Kupris became the youngest student ever to graduate from Wittenborg University of Applied Sciences at the age of 19 years.
Wittenborg graduate Olumide Omotoso has proved that you can make a big difference in the world with a simple idea. While doing his master's degree in Apeldoorn, the Nigerian football player organised a shoe collection drive for disadvantaged children back in his own country.
The role of women has evolved and equal gender rights are more important than ever. Female empowerment, unfortunately not yet globally but in progressive nations, is the norm rather than the exception. Wittenborg as a diverse and inclusive organisation is proud to see female students progress to become serious entrepreneurs. Here some of Wittenborg’s female entrepreneurs get a voice and the opportunity to share their journeys. More often than not, it is a journey full of joy, challenges and sacrifices, driven by a clear vision of achievement.
Six lucky students from Wittenborg University of Applied Sciences will fly to Georgia in July for a youth exchange programme made possible by Wittenborg Alumnus Serge Gwabene's social enterprise.