Hospitality students at Wittenborg recently spent a fun day exploring how the packaging and branding of beverages influence consumers' choices as well as the importance of sense in the tasting experience. This, of course, meant tasting and discussing both soft and alcoholic drinks from around the world.
Wittenborg student Junyeong Shin was recently interviewed in the Korean press - not only because of his impressive footballing career at the age of 22, but also about his studies at Wittenborg University of Applied Sciences and his time as a student in the Netherlands. This summer, he enjoyed a stint of professional football in Myanmar's top league. Having lived all around the world, he speaks English, German and Korean, and plans to tackle Mandarin and Portuguese next to up his career chances in the football industries of Brazil and China.
About 60 students from Wittenborg University of Applied Sciences visited the 5-star De Echoput Hotel & Restaurant located in the Het Loo Royal Estate's forest in Apeldoorn as part of the second Project Week company visit of the academic year.
Wittenborg Amsterdam students impressed both staff and students from the University of Brighton when they recently did a presentation on different approaches to strategy formulation, by analysing Wittenborg's competitive position in what is considered a crowded higher education market globally.
Last month, students from Wittenborg University's Amsterdam campus had a tour of Tony Chocoloney's offices in the Westergasfabriek, Amsterdam. This visit was another collaboration with students from the Vrije Universiteit and the University of Amsterdam. The tour guide spoke about the importance of the social mission and the story behind Tony's logo and brand name. He also provided us with information about the partnerships that Tony's has forged with competitors, their organisational structure and plans for expansion, including building a large factory in Zaandam complete with roller coaster. This was a productive conversation in which we discussed Tony's choice not to advertise, and their creation of the 'slave free' logo which is now also used by the Albert Heijn supermarket chain to indicate child-labour-free cocoa products.
Students from Wittenborg Amsterdam showed off their debating skills against a group of American students who are on a short-term, study-abroad programme at the University of Amsterdam and the Vrije Universiteit.
For three years Dulce Olivia Cruz Nuñez practised criminal law in Mexico City – this week she returned to being a student - at Wittenborg University of Applied Sciences to do an MBA in Hospitality & Service Management, starting a fresh chapter in her life.
When the owner of the 5-star Echoput Hotel & Restaurant, Karel Klosse, hired a Ukranian student from Wittenborg University of Applied Sciences to act as host in his Apeldoorn facility, he had no problem with the fact that his new employee spoke no Dutch.
MBA student, Jahn Christian Verkooijen from Norway, has just managed to achieve the highest pass rate ever at Wittenborg University of Applied Sciences by scoring an average mark of almost 90% (8.8).