Undergraduates at Wittenborg University of Applied Sciences recently had the privilege to listen to Jerry J Stam, associate partner of IBM Global Business Services, who gave a fascinating guest lecture on IBM's 2020s report on consumers driving change.
Keeping fit, discovering new hobbies, baking cakes, making music – these are some of the fun, interesting activities students have been using to cope with stricter social distancing measures necessitated by the Dutch government to curb the spread of the coronavirus COVID-19. And of course, keeping up with their studies with the help of Wittenborg's ever improving online resources.
Iranian student Niloufar Abouheidari has barely been in the Netherlands for 6 months, yet has already set up Apeldoorn's first UNICEF student team. UNICEF is the United Nations Children's Fund responsible for providing humanitarian and developmental aid to children worldwide.
When Chinese student, Lee Cui came back to the Netherlands in January after a visit to his hometown, Wuhan, he didn't think twice about quarantining himself for two weeks in his room in Deventer. He told his story of living in isolation to Dutch daily De Stentor.
What is expat life like for an international student in a Dutch city? If you want a blow-by-blow account, one idea is to follow Colombian student, Lauro Serrano, who records her explorations in an around Apeldoorn, the city where Wittenborg University of Applied Sciences is located, via an Instagram blog - @insta.apeldoorn. Here, she gives advice on the best places to eat, shop and the general Dutch way of living. She even met the mayor of Apeldoorn, Ton Heerts, recently!
Hospitality students at Wittenborg recently spent a fun day exploring how the packaging and branding of beverages influence consumers' choices as well as the importance of sense in the tasting experience. This, of course, meant tasting and discussing both soft and alcoholic drinks from around the world.
Wittenborg student Junyeong Shin was recently interviewed in the Korean press - not only because of his impressive footballing career at the age of 22, but also about his studies at Wittenborg University of Applied Sciences and his time as a student in the Netherlands. This summer, he enjoyed a stint of professional football in Myanmar's top league. Having lived all around the world, he speaks English, German and Korean, and plans to tackle Mandarin and Portuguese next to up his career chances in the football industries of Brazil and China.
About 60 students from Wittenborg University of Applied Sciences visited the 5-star De Echoput Hotel & Restaurant located in the Het Loo Royal Estate's forest in Apeldoorn as part of the second Project Week company visit of the academic year.
Wittenborg Amsterdam students impressed both staff and students from the University of Brighton when they recently did a presentation on different approaches to strategy formulation, by analysing Wittenborg's competitive position in what is considered a crowded higher education market globally.
Last month, students from Wittenborg University's Amsterdam campus had a tour of Tony Chocoloney's offices in the Westergasfabriek, Amsterdam. This visit was another collaboration with students from the Vrije Universiteit and the University of Amsterdam. The tour guide spoke about the importance of the social mission and the story behind Tony's logo and brand name. He also provided us with information about the partnerships that Tony's has forged with competitors, their organisational structure and plans for expansion, including building a large factory in Zaandam complete with roller coaster. This was a productive conversation in which we discussed Tony's choice not to advertise, and their creation of the 'slave free' logo which is now also used by the Albert Heijn supermarket chain to indicate child-labour-free cocoa products.