"The world is rapidly moving to what is known as ‘Industry 4.0.’, which is exemplified by the reshaping of businesses through digital transformation. There is a rising need for professionals who can critically apply these new transformative technologies to provide business solutions. This MBA with a specialisation in Digital Transformation puts you at the forefront of this market by providing you with the skills and competencies needed to advance into rewarding managerial-level positions in this new economy."
The MBA in Digital Transformation is one of the specialisations in our Master of Business Administration programme offered at Wittenborg University of Applied Sciences to full-time and part time students, with a 'tech' background, from the Netherlands and around the world.
This specialisation in Digital Transformation is aimed at enabling students to understand and develop the capacity to become digital transformers, managing transformation and innovation in the current dynamic business environment. The objective is to provide students with a clear understanding of the new digital disruptive technologies that are rapidly transforming business processes, companies, and industrial value chains. The Internet of Things (IoT), hyper-connectivity and virtual reality are changing how businesses communicate and interact, disrupting some operations and industries and creating new ones. These transformations are being formulated purposely by business professionals who understand such technologies and how to harness them effectively.
We welcome students with an academic background in science and technology and a minimum of 3-years' professional work experience to apply for this programme. Having a background in business or management is not a prerequisite for admission. This programme is modular in nature, with the first semester designed to equip you with the foundations in management, providing the tools you require to specialise further in the MBA in Digital Transformation programme.
The Wittenborg MBA is delivered in a block format, with 2 modules being covered every 6 weeks. The classes are inter-disciplinary - you study shared modules in semester 1 with MBA students from different business specialisations. Due to the rolling entry (6 times a year) groups are dynamic, extremely international and diverse.
The modules are delivered intensively over consecutive days in the so-called 'block format', which means that each module has 6 days of teaching split into two blocks of 3 days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning. Each module is taught by two lecturers, often a full time Wittenborg lecturer and a quest lecturer from a partner university. Modules include regular guest speakers from industry.
Areas of study
Management subjects address key issues of strategy, marketing, operations, human resources, accounting and financial planning, studied in parallel with deeper international corporate finance and investment modules. Options include consultancy and multi-unit management. Students acquire research skills, which they can apply to academic or industrial projects.
- • Human Resource Management
- • Marketing Management
- • Management Accounting & Finance
- • Business Operations
- • International Management
- • Information Management & Decision Making
- Digital Innovation & Business Transformation
- Digital Business Models & Platforms
- Data Analytics
- Strategic Management
- Digital Disruption & Strategy
Throughout the programme: Research Methods, 3 Project weeks, leading to the Final Project
Businesses in all sectors are moving away from the traditional business structures to new technology-based structures. The advent of cloud computing, artificial intelligence (A.I.), data analytics, hyper-connectivity, augmented reality, and advanced encryption has opened up new opportunities for businesses. Advanced manufacturing using real-time data, robotics, and A.I. has transformed production in terms of flexibility and quality of the product. This has enabled manufacturers to completely rethink their designs and re-evaluate how their value chain is configured, creating new growth and possibilities in these industries.
The adoption of A.I., real-time data processing, and personalisation is changing the way services are created and delivered, producing unprecedented levels of improvement to the customer experience and operational efficiency, leading to huge growth and expansion in the service sectors, such as Finance, Healthcare, Media, and Entertainment.
In the technology sector, these changes have been even more substantial, creating exponential growth, evident in the development of social media, virtual communities and the services and opportunities they have produced. These are the new growth areas driving the expansion of the new economy.
Graduates of the MBA with specialisation in Digital Transformation programme have career opportunities in a wide variety of organisations. Professionals in this field are some of the most sought-after talents, because of the unique skills they possess. These transformations are taking place in all fields, such as, Business, Finance, Manufacturing, Technology, Healthcare, Logistics, Government, Entertainment, Media, and Education to name but a few, with a wide variety of options available.
Some popular career paths for MBA graduates in Digital Transformation graduates include:
- Digital Transformation Manager/Consultant
- Technology Consultant
- Project Manager
- Business Analyst
- Tech solutions Architect
- Digital Marketing Manager/Consultant
- Digital Solutions Manager/Consultant
- Business Integration Manager/Consultant
MBA enhancing your career!
MBA graduates are often fast-tracked into senior management positions and this MBA programme has been designed for those who wish to pursue senior management positions or to prepare for further study in business, such as a DBA or PhD.
There are huge opportunities in today’s market for graduates with an understanding of the current digital transformations taking place. This is an area of industry where there is a growing demand for talent, which is why skilled professionals in this field are some of the most sought-after. As more businesses navigate this rapidly changing environment, they increasingly rely on professionals with the skills and competency to harness, adapt and apply these technologies to their respective domains. The unique nature of programmes like this means that the skillsets are cross-functional and multi-disciplinary, so that when developed they can be applied across most industry sectors.
The MBA will further the careers of:
- Dutch or other EU graduates who are working in an organisation, managing people or processes, and are looking to improve their career opportunities within their current employment position. These students are supported by their employer and can study the programme part-time.
- Dutch, or other EU graduates who have been working in an organisation, managing people or processes, and are looking for a full-time MBA programme that will increase their employability chances in an international market.
- International graduates in the Netherlands who have completed a bachelor's degree and have worked in an organisation with responsibility for managing people or processes, and are looking to improve their career prospects, either at their current employer or in the search for new opportunities.
- International students worldwide, from business or non-business fields, with a proven number of years managing people or processes within an organisation. These students are looking for an English-taught, internationally orientated MBA programme that can allow them to improve their career prospects in the job market either at home or in the Netherlands, at their current employer or at a new organisation, and possibly to continue their studies at a higher level.
- a Bachelor degree or equivalent recognised qualification;
It is not necessary to have obtained a Bachelor degree from the domain of Business Administration, however in their degree students must have completed an academic piece of work (final project or dissertation) that shows a degree of academic writing and research experience.
- 3 years professional experience;
Applicants are requested to provide 2 reference letters from which at least one is a reference from a company or organization where they have worked before;
English Language Requirements
IELTS 6.5 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
The TOEFL Code of Wittenborg is 4889.
With its work experience requirement, the admission requirements reflect the national requirements in the Netherlands for entry into a professional Master such as the Wittenborg MBA. The English language proficiency level requirement is ½ a point higher than the minimum national requirements in the Netherlands.
There is no specific selection procedure for students wishing to enter the MBA, however non-EU (visa) students are “screened” according to their background, in order for the institute to be able to guarantee their immigration status.
The screening comprises of an interview, collection and correlation of all IND required documents, including proof of sufficient funds, taking into account any scholarships provided by Wittenborg (Orange Tulip Scholarship, for instance) or by third parties (NUFFIC, EU, etc).
Details on Scholarships at Wittenborg can be found at http://www.wittenborg.eu/wittenborg-financial-assistance.htm
Applicants are required to provide a motivation letter in which they describe the reasons for choosing Wittenborg’s programme, as well as the reason for wanting to study in the Netherlands (international students). Student motivation is important as the programmes are demanding and especially for international students there is a criteria that they complete at least 50% of all their credits in a year.
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