BBA (MCI) specialisation in AI & Cyber Security

Welcome to Wittenborg's Bachelor of Business Administration (BBA) programme with a specialization in Artificial Intelligence (AI) & Cyber Security. In today's rapidly evolving digital landscape, businesses face unprecedented challenges and opportunities, necessitating a profound understanding of both AI and cybersecurity principles. 

This specialized track within our  BBA curriculum is designed to equip students with an understanding of cutting-edge technologies and their application in business settings. Through a blend of theoretical knowledge and practical hands-on experience, students will delve into the intricacies of AI algorithms, machine learning techniques, and data analytics, empowering them to harness the power of AI for strategic decision-making, process optimization, and innovation within organizations. 

Furthermore, in an era where cybersecurity threats loom large, our programme places a strong emphasis on fortifying digital infrastructures against potential breaches and attacks. Students will gain expertise in designing robust cybersecurity frameworks, implementing preventive measures, and conducting risk assessments to safeguard sensitive data and preserve business continuity. By enrolling in the AI & Cyber Security specialization at Wittenborg University, students embark on a transformative educational journey that prepares them to thrive in the dynamic landscape of modern business, where AI-driven insights and robust cybersecurity protocols are indispensable for success. Join us and become a leader at the forefront of technological innovation and security excellence.

The Bachelor of business administration MCI pathway, with specialisation in Artificial Intelligence (AI) & Cyber Security, is aimed at developing the skills and competencies that a manager working in the communications department or the ICT department of a company or organisation who is in charge of the branding and communications strategies online, with all stakeholders.. Examples of specialisation Modules include:

• Databases & Information Retrieval
• AI & the Smart Economy
• Understanding Machine Learning in Practice
• Cyber Security Foundations
• Statistics & Quantitative Data
• Business Gamification & Simulation
• Enterprise Technology & Innovation
• CRM & Software Management
• Information Management
• Website Design & Benchmarking
• Digital Security Implementation
• Ethics in AI, Data Privacy & Security
• IT Infrastructure

A full overview of the curriculum can be found here in Part 3 of the Graduation & Examination Guide.

The intersection of business administration with Artificial Intelligence (AI) and Cyber Security represents a dynamic and rapidly evolving industry with profound implications for businesses worldwide. Here's an overview of the industry landscape:

• AI Integration in Business Processes: Businesses across industries are increasingly integrating AI technologies into their operations to streamline processes, enhance decision-making, and drive innovation. This includes deploying AI-powered chatbots for customer service, implementing predictive analytics for demand forecasting, and using machine learning algorithms for personalized marketing campaigns.
• Cybersecurity Solutions and Services: With the escalating frequency and sophistication of cyber threats, the demand for cybersecurity solutions and services is skyrocketing. Businesses are investing in robust cybersecurity infrastructure, including firewalls, intrusion detection systems, encryption technologies, and security analytics platforms, to protect their sensitive data and digital assets from cyberattacks.
• AI-driven Cybersecurity: AI is revolutionizing the field of cybersecurity by enabling proactive threat detection and response. AI-powered security solutions leverage machine learning algorithms to analyze vast amounts of data in real time, identify anomalous behavior patterns, and detect potential security breaches before they escalate. This includes technologies such as behavior analytics, anomaly detection, and automated incident response systems.
• Compliance and Regulatory Requirements: Business administration in the context of AI and cybersecurity also involves ensuring compliance with regulatory requirements and industry standards related to data protection and cybersecurity. Businesses must navigate a complex landscape of regulations such as GDPR, CCPA, HIPAA, and PCI DSS, which govern the collection, storage, and processing of sensitive information.
• Consulting and Advisory Services: As businesses grapple with the complexities of AI adoption and cybersecurity risk management, there is a growing demand for consulting and advisory services. Consulting firms and cybersecurity experts provide strategic guidance, risk assessments, and tailored solutions to help businesses develop robust AI strategies, implement effective cybersecurity measures, and mitigate cyber risks.
• Education and Training: The increasing importance of AI and cybersecurity in business administration has spurred a demand for education and training programs tailored to these domains. Universities, training institutes, and online platforms offer specialized courses, certifications, and degree programs to equip professionals with the knowledge and skills needed to excel in AI-driven business environments and cybersecurity roles.

Overall, the industry of business administration related to AI and cybersecurity is characterized by innovation, complexity, and constant evolution, offering vast opportunities for businesses, professionals, and service providers to thrive in an increasingly digital and interconnected world.

A Bachelor of Business Administration specialized in Artificial Intelligence (AI) & Cyber Security opens up a plethora of exciting career opportunities in various sectors where technology and security are paramount. Here are some potential career paths for graduates:

• AI Specialist: Graduates can work as AI specialists, leveraging their understanding of AI algorithms, machine learning techniques, and data analytics to develop AI-driven solutions for businesses. They may work on projects such as predictive analytics, natural language processing, or computer vision.
• Cybersecurity Analyst: With expertise in cybersecurity, graduates can pursue roles as cybersecurity analysts, responsible for monitoring, detecting, and preventing cyber threats. They may work for government agencies, financial institutions, healthcare organizations, or technology companies to safeguard digital assets and systems.
• Data Privacy Officer: Given the increasing concerns about data privacy, graduates can work as data privacy officers, ensuring compliance with regulations such as GDPR and implementing measures to protect customer data from unauthorized access or breaches.
• IT Security Consultant: Graduates can work as IT security consultants, advising organizations on cybersecurity best practices, conducting security audits, and recommending solutions to strengthen their digital defenses against cyber threats.
• Business Intelligence Analyst: Graduates can pursue careers as business intelligence analysts, utilizing AI and data analytics tools to extract actionable insights from large datasets, helping businesses make informed decisions and gain a competitive edge in the market.
• Risk Manager: With expertise in cybersecurity and AI, graduates can work as risk managers, identifying potential security risks and vulnerabilities within organizations, and developing strategies to mitigate these risks effectively.
• Chief Information Security Officer (CISO): Graduates with substantial experience and leadership skills may aspire to become CISOs, responsible for overseeing an organization's overall information security strategy, policies, and practices.

Overall, the combination of business administration, AI, and cybersecurity expertise equips graduates with a unique skill set highly sought after in today's digital age, offering diverse and rewarding career paths in various industries.

Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible - please see Credit Transfer & Accreditation of Prior Learning at WUASfor more information.

English Language Requirements
IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.

Not got the English level requirements? Find out about our Foundation Programme here.