Wittenborg's campus in Amsterdam was recently commissioned to investigate the effect of a homework support programme on the academic performance of schoolchildren in G Noord, statistically one of the most disadvantaged neighbourhoods of the Bijlmer area of Amsterdam. Buurt Talent Ontwikkeling (BTO), a social enterprise, provides homework support to pupils in Amsterdam Southeast whose parents lack financial resources or skills. BTO encompasses the spirit of vision-driven social entrepreneurship by providing a platform for youth talent development. This made it an interesting business case study for Wittenborg students.
Wittenborg University of Applied Sciences has been awarded the task by the European Commission to head and coordinate research on 'Eco-Systems of Open Science Schooling'. The 2-year Erasmus+ project, which received an EU grant of more than EUR 250,000, started in October 2020 and is expected to be completed by September 2022.
As the COVID-19 pandemic continues to breed uncertainty over consumer sentiment and behaviour, businesses need to find new ways to ensure their own survival. This was the essence of the keynote speech by Wittenborg Senior Lecturer Dr Alexander Bauer at the Finnish Turku Sales Week. The 4-day online event, held on 16-19 November 2020, was organised by Turku Sales Academy, part of the operations of Turku University of Applied Sciences, Finland. During the event, two sales competitions were organised and keynote speakers who are sales experts were invited to take the floor and share the latest trends in sales.