Project Weeks

Wittenborg Students Do Project on Apeldoorn's Ambitions to Attract International Investors

Apeldoorn, the city where Wittenborg University of Applied Sciences has been located for the past 10 years, believes it has all the necessary ingredients and ambition to attract international investors and businesses without compromising its spot as "the green heart of the Netherlands". Alderman Jeroen Joon of the Apeldoorn City Council spoke to Wittenborg undergraduates about these ambitions as part of the first Project Week of the new academic year, which requires students to draw up an advisory for the city on how to lure international businesses to its shores. Joon was interviewed by Wittenborg CEO Maggie Feng in an online video made accessible to students.

s00045 Wed, 16/09/2020 - 16:40
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First Project Week of New Academic Year Features Interview with One of Apeldoorn's Biggest Employers

As part of the first Project Week assignment for bachelor's degree students in the new academic year, Wittenborg CEO Maggie Feng spoke to the managing director of one of the biggest employers in the Apeldoorn region, Centraal Beheer, about the importance of good cooperation between local government, business and educational institutions like Wittenborg University of Applied Sciences.

s00045 Sat, 12/09/2020 - 12:06
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Project Week: Royal Auping adapts production to help Dutch hospitals

Royal Auping is a family business based in Deventer that specialises in the production of beds, mattresses and box springs. The company was founded in 1888 with a mission to bring rest to the world. During this block's project week, Ine Stultjens, Manager of Marketing & Communication at Royal Auping shared how the company adapted its production process to cope with a reduction in customer orders due to the lockdown imposed across several countries during the COVID19 pandemic.

Project Week: Recycle Company Shares How COVID-19 Impacted Business at Project Week

While the COVID-19 outbreak has been disastrous for many Dutch companies, others suddenly found themselves in a plum position to meet the needs of the pandemic economy. Case in point: Van Gerrevink Ltd., an Apeldoorn-based company that benefitted from the bizarre toilet paper craze that swept the world after the outbreak. Its owner, Marc van Gerrevink, explained to Wittenborg students how the pandemic impacted his company – both in a positive and negative way - as part of the final Project Week.

Wittenborg Puts Apeldoorn Zoo in Spotlight for First Online Project Week

Putting Apeldoorn’s beautiful, green zoo Apenheul in the spotlight, Wittenborg University of Applied Sciences’ bachelor's students did their Project Week activities entirely online for the first time. Apenheul, which houses 35 different species of primates, welcomes more than 500,000 visitors from all over the world annually, but is currently closed due to the COVID-19 pandemic.

s00045 Fri, 17/04/2020 - 15:23
Project Week: Developing Well-Rounded Students

Project Week is an integral part of the Wittenborg experience, which seeks to contribute to students’ personal development and knowledge - not only about business issues but also current global concerns. A good example of this was when Wittenborg recently hosted a Model United Nations assembly where students debated world issues for 3 days. Their feedback was overwhelmingly positive as they got to experience what it is like to represent countries on an international level.

s00045 Sat, 04/01/2020 - 11:38
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Marketing a City is Students' First Project Week Assignment

More than 150 students from Wittenborg University of Applied Sciences participated in the kick-off of its first Project Week for the new academic year, which requires students to create a feasible website for the city of Apeldoorn, marketing itself as an attractive location for companies to settle in.

s00045 Wed, 18/09/2019 - 12:33
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Wittenborg Amsterdam Students Take On Consultancy Project For Top Marketing Agency

Wittenborg Amsterdam students, recently conducted a consultancy project, as part of their Block 2 project week, for The F Company - a successful digital marketing agency that provides B2B services to clients that include both business and consumer-oriented companies.

s00045 Thu, 29/11/2018 - 11:23
Wittenborg Project Week Kick-Off

How do you use your energy resources in a sustainable way? - That was one of the questions presented by Mr. Matthijs Postma, guest lecturer at the Wittenborg Block 2 Project Week Kick-Off meeting.

s00045 Wed, 31/10/2018 - 14:04
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Students Share Ideas about Marketing Apeldoorn with City Officials

Students at Wittenborg University in Apeldoorn got to share their ideas about making the city more attractive in front of Apeldoorn city officials during the first Project Week of the new academic year. They were welcomed by city councilor Nathan Stukker.

s00045 Sat, 08/09/2018 - 15:31
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