Project Weeks
Royal Auping is a family business based in Deventer that specialises in the production of beds, mattresses and box springs. The company was founded in 1888 with a mission to bring rest to the world. During this block's project week, Ine Stultjens, Manager of Marketing & Communication at Royal Auping shared how the company adapted its production process to cope with a reduction in customer orders due to the lockdown imposed across several countries during the COVID19 pandemic.
While the COVID-19 outbreak has been disastrous for many Dutch companies, others suddenly found themselves in a plum position to meet the needs of the pandemic economy. Case in point: Van Gerrevink Ltd., an Apeldoorn-based company that benefitted from the bizarre toilet paper craze that swept the world after the outbreak. Its owner, Marc van Gerrevink, explained to Wittenborg students how the pandemic impacted his company – both in a positive and negative way - as part of the final Project Week.
Putting Apeldoorn’s beautiful, green zoo Apenheul in the spotlight, Wittenborg University of Applied Sciences’ bachelor's students did their Project Week activities entirely online for the first time. Apenheul, which houses 35 different species of primates, welcomes more than 500,000 visitors from all over the world annually, but is currently closed due to the COVID-19 pandemic.
Project Week is an integral part of the Wittenborg experience, which seeks to contribute to students’ personal development and knowledge - not only about business issues but also current global concerns. A good example of this was when Wittenborg recently hosted a Model United Nations assembly where students debated world issues for 3 days. Their feedback was overwhelmingly positive as they got to experience what it is like to represent countries on an international level.
More than 150 students from Wittenborg University of Applied Sciences participated in the kick-off of its first Project Week for the new academic year, which requires students to create a feasible website for the city of Apeldoorn, marketing itself as an attractive location for companies to settle in.
Wittenborg Amsterdam students, recently conducted a consultancy project, as part of their Block 2 project week, for The F Company - a successful digital marketing agency that provides B2B services to clients that include both business and consumer-oriented companies.
How do you use your energy resources in a sustainable way? - That was one of the questions presented by Mr. Matthijs Postma, guest lecturer at the Wittenborg Block 2 Project Week Kick-Off meeting.
Students at Wittenborg University in Apeldoorn got to share their ideas about making the city more attractive in front of Apeldoorn city officials during the first Project Week of the new academic year. They were welcomed by city councilor Nathan Stukker.
For the latest Project Week's task, Wittenborg's students had the opportunity of a fun day out excursion to the wonderful Efteling theme park. Afterwards, they were tasked with the writing of reports based on the application of marketing strategies, analysing the organisation and making recommendations for ways in which Efteling could improve its products and services.
Undergraduates Students at Wittenborg complete 12 project weeks during their studies on various interdisciplinary topics. The 'Climate Change Project' is one example.
