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The Marketing & Communication programme is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.
Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.
During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.
| Final Year IBA in Marketing & Communication |
| Corporate Entrepreneurship |
| - (seminar) Corporate Social Responsibility |
| International Labour Relations |
| - (seminar) Labour Negotiation & Work's Council |
| Advanced Corporate Strategy |
| - (seminar) Corporate Social Responsibility |
| Business Plan |
| Research Methodology & Quantitative Methods |
| - (seminar) Business Research Methods |
| Strategic Marketing |
| - (seminar) Marketing in Turbulent Times |
| International Marketing for SMEs |
| - (seminar) International Marketing in Practice |
| Niche Marketing |
| Trademarks & Branding |
| - (seminar) Appreciative Inquiry |
| 2nd Foreign Languages / |
| Intercultural Business Communication for Managers |
| PDP 3 - Personal Development Plan & Tutoring |
| Work Placement Module |
| Graduation Assignment |