EN32 Corporate Entrepreneurship

Module Name: 
Corporate Entrepreneurship
Module Code: 
EN32
Year: 
4
Phase: 
3
Block: 
1&5
Teacher : 
Joost Vos
Email address : 
s00117@staff.wittenborg.eu
Prerequisite: 
Phase 2 related modules (EN) or equivalent
Introduction: 
The business environment of firms has become increasingly dynamic due to changing customer demands, competition, legislation, technologies, etc. It is difficult for large firms to remain successful and competitive in that dynamic landscape. More precisely, managers of large firms are confronted with a fundamental question “how can we innovate and realize company growth by developing and managing new businesses?” The Corporate Entrepreneurship module is based on theories of the firm and highlights in particular key aspects of processes of new business development and strategic innovation in established companies.
Goals: 

Aims and Objectives of this module:

  • Design and manage successful new ventures in an existing firm;
  • Manage critical organisational factors which drive corporate venturing.
  • Equips students with appropriate frameworks and tools to identify, develop, and exploit new business opportunities;
  • Understand how managers achieve company growth by starting, developing, and managing new businesses within and outside firms.
  • Help and advice companies to strategically develop new businesses, by acquiring and applying the associated scientific, entrepreneurial, managerial, and advisory skills
  • Understand and experience how various disciplines come together in the area of strategic and corporate entrepreneurship, like intellectual property rights, group processes within and outside the firm, changing legislation, motivation of employees, client relationships, real options, and technological developments
Content: 

The text is very user friendly and structured in 14 chapters that form four parts. Part one has an interesting title--'The Entrepreneurial DNA'--and includes chapters such as 'Entrepreneur super-hero' and 'Entrepreneur spiderman'. The second part focuses on 'Leading and managing the entrepreneurial organisation' and the chapters deal with leadership, culture, building and managing entrepreneurial
organisations. Part three focuses on strategies and the three chapters deal with entrepreneurial strategies, life cycle and portfolio strategies and developing strategies for growth. The final part investigates 'Encouraging creativity and innovation' with chapters on innovation, creativity and marketing and product innovation.

PART 1: THE ENTREPRENEURIAL DNA
The entrepreneurial revolution
Entrepreneur superhero
Entrepreneur Spiderman
Entrepreneurial architecture

PART 2: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION
Entrepreneurial leadership
Creating the entrepreneurial culture
Building the entrepreneurial structure
Managing the entrepreneurial organization

PART 3: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION
Entrepreneurial strategies
Lifecycle and portfolio strategies
Developing strategies for growth

PART 4: ENCOURAGING CREATIVITY AND INNOVATION
Entrepreneurial innovation
Encouraging creativity
Encouraging marketing and product innovation
Epilogue

Instruction / Study Load : 

24 Lesson hours
8 Preparation Lesson hours
20 Assignments / Homework hours
20 Exam and exam preparation hours
3 Seminar hours
65 Literature ( Depending on the length and difficulty of the book ) hours

The course uses 455 pages from the book(s) and journal articles where

  • 455 pages easy reading and understanding material – 65 hours

Criteria:

  • Difficult reading and understanding material – 3 pages per hour
  • Average reading and understanding material – 5 pages per hour
  • Easy reading and understanding material – 7 pages per hour

Total 140 Hours

IBA Final Qualification Mapping: 
Mapped with numbers: 1,2,3,5,7,11,14,17,18 and 19 See the EEG for further reference.
Teaching Language: 
English
Teaching Methods: 

- Classroom lecturing
- Case study discussions
- Feedback and presentation sessions
- Interviews and debates
- Video and film (optional)
- Discussion sessions
- Research Papers
- Coaching and tutoring

Module / Lecture and seminar status: 
Compulsory
Testing and assessment: 
Written Examination (1) See the EEG for further reference
European Credits: 
5
Required literature: 

Paul Burns; 2008; ‘Corporate Entrepreneurship: Building the Entrepreneurial Organization’, Second Edition, Palgrave, Hampshire) ISBN-10: 0230542638, ISBN-13: 978-0230542631

Notes: 

Articles and Journals related to the module are to be published on the Module Online Area.