School of Business Programmes

Bachelor & Master Programmes in Businesss & Management

Master in Business Administration (MBA)

The Wittenborg Masters in Business Administration degree programme is aimed at providing graduates with the skills and competencies to fulfil management positions in the field of business administration, both in the public and private sector.  An aim is that students are able to critically analyse and evaluate various developments within an organisation so that they can form, create and instigate policies, visions and aims and solutions within that organisation. From an international perspective the students should learn to analyse the environment they find themselves in and adapt their behaviour and role according to the macro and micro environments they find themselves in.

MBA is offered with following specilisations:

  • Major in General ManagementBusiness programmes at Wittenborg University
  • Major in International Hospitality Management
  • Major in Entrepreneurship and Innovation

World’s very first gamified MBA programme

at Wittenborg University 

Studying with online gamified MBA, students will experience an advanced approach to online learning which is unique in its development, learning and delivery. We place a great emphasis on applied and fun filled learning, complementing high quality academic content with technical support. Our focus on practical and unique way of getting education ensures that students can learn more efficiently, effectively, and enjoyably.

The Bachelor of Business Administration:

7 programmes

As a part of its School of Business, the programme Bachelor in International Business Administration (IBA) is offered in English to both International and Dutch students in 7 different fields of specilisations. 
The Bachelor IBA are 240 credit programmes conforming to the Dutch national requirements and European standards. The programmes are designed to be flexible, allowing students to study at their required pace, as well as allowing students to adapt the practical components of their study (work experience) to the opportunities offered. The programmes are offered in 3 and 4 years tracks, the 3 year track can be followed in the 3 yearly planned phases, by highly motivated students.

Bachelor of International Business Administration programmes specialised in:

A Broad Bachelor with Specialisations (Graduation Pathways and 3 Phase Program) 

  • First Phase modules are the fundamentals of International Business Administration
  • Second Phase Modules are a combination of the chosen specialisation at Specialisation, and IBA core modules, focused on planning.
  • Third Phase Modules include more in depth specialisation modules, core IBA strategy modules and a focus on Work Experience and Graduation Dissertation at Business Administration level in the chosen field, together with Seminars and Workshops in IBA subjects at strategic and research level.
  • Students are awarded a Bachelor Degree in International Business Administration in their chosen specialty, for example, “Bachelor of International Business Administration in Financial Services Management”.

EBA - Bachelor of Business Administration in Entrepreneurship

Wittenborg also offers a Bachelor programme in Entrepreneurial Business Administration (EBA). The Bachelor EBA is also a 240 credit programme conforming to the Dutch national requirements and European standards. Just like the IBA specialisations, this programme is also offered in 3 and 4 years tracks, the 3 year track can be followed in the 3 yearly planned phases, by highly motivated students.

An entrepreneur in business can fulfil two main functions; the driver of new business ventures itself (entrepreneur), or the driver of innovation and change within existing business (intrapreneur). The profile only essentially differs between these two roles in the requirements of the level of ability to take risk and aptitude for taking opportunity. Both the ability to judge risk and being aware of opportunity are competencies required at both ends of this profile’s spectrum.

Aims and Objectives of the EBA Bachelor programme

Wittenborg believes that business administration programmes should allow students to develop their skills and competencies in business fields and professions that suit them best from the foundations of a broad and comprehensive base of general business knowledge. At regional, national and global levels the employability of business people is enhanced by the broad skills and competencies they learn on business administration programmes, and the EBA adds a valuable entrepreneurial and international dimension to this.

Business administrators are required to have a broad knowledge base, that encompasses all the domains of business; marketing, management, communication, information and finance and if these can be combined with hands on skills and competencies of sales and lead management, leadership, motivating teams, strategic thinking, and multi tasked focusing, then business people are able to enter professions either as managers and process administrators as well as independent leaders, entrepreneurs, or supporting so-called “intrapreneurs”.