Ronald Tuninga, PhD

Ronald Tuninga, PhD, is Rector at Wittenborg and an internationally recognised academic leader in business and management education. He brings extensive experience from senior leadership positions across Europe, Africa, the Middle East and the Americas, as well as a distinguished career as professor, researcher and consultant. In addition to his role at Wittenborg, he is Senior Advisor to the Executive Board of Audencia Business School in Nantes and Emeritus Professor at Kingston University London, and serves on advisory boards of several international business schools. Previously, he was Vice President for Europe, the Middle East and Africa at AACSB International, contributing to advancing global standards of business education. 

He has held leadership and faculty roles at institutions including Kingston University London, Hult International Business School, the Open University of the Netherlands, Maastricht School of Management, Nyenrode Business University and HAN University of Applied Sciences, reflecting a consistent commitment to building high-quality, internationally oriented business education programs and mentoring the next generation of academics and practitioners. 

His research has been published in numerous books and more than 70 academic journals and conference proceedings, including the Journal of Macromarketing, Managerial and Decision Economics, Scandinavian International Business Review and the South African Journal of Business Management. He currently serves as Senior Associate Editor of the Journal of Global Marketing and sits on the editorial board of Case Focus. Over the years, he has worked on projects funded by the World Bank, European Union, United Nations and the Dutch government, and provided consultancy services for international companies including Melitta North America and GE, and has been a partner at the Holland Consulting Group. 

His governance experience includes serving as President of the International Management Development Association, Vice-Chair of the International Management Board of the Association of MBAs (AMBA) and Chair of AMBA’s Faculty of Assessors, and he has participated in more than 50 global accreditation and assessment teams, influencing the development of business schools worldwide. His research interests focus on international business education, SME internationalisation and performance, international entrepreneurship, marketing, service internationalisation and sustainable global business practices. 

With a PhD from Temple University (Philadelphia, USA) and multiple advanced degrees in economics, marketing and international business, he continues to shape the future of global management education.