René Rijnders has worked for the Dutch Board of the Hotel and Catering Industry for many years, focussing on Labour Market Research, Food Safety and Future Hospitality. He has participated in a number of publications on using the Design Thinking approach in concept development in hospitality. In 2013 he entered Education at Saxion Hospitality Business School and is currently appointed to NHTV Breda and Wittenborg University of Applies Sciences.