Peter Birdsall is President & Chair of the Board of Wittenborg University of Applied Sciences in Apeldoorn. Although small, with around 900 students in 2018, representing more than 100 nationalities in the past 3 years, growth is around 20% per year, and it is one of the most international privately funded institutes in the Netherlands, aiming to become a top-ranking institute in the field of international management and sustainable business development.
In 2018, Wittenborg was ranked 4th Best Small University of Applied Sciences in the Netherlands, and its Business Administration bachelor's degree was ranked 2nd best overall.
Wittenborg University is developing 5 schools, currently it offers programmes in the School of Business and the School of Hospitality and Tourism. It is currently part of a European Research project in the field of sustainable energy and will launch its first management programmes in the School of Arts & Technology, followed by the School of Healthcare and the School of Education.
Together with Tim Birdsall, Peter manages WiNet, the “Brand Incubator” company associated with Wittenborg, in which training and consultancy brands are instigated, for the benefit of the institute, involving students.
Peter’s career started at the age of 16 when he started the Tickled Pink Theatre Company, and has since seen him involved in concerns with activities such as running a bar, a restaurant, a cleaning company, importing furniture, China consultancy, website design, as well as various training initiatives and a language school.
Peter has also (once) been 'properly' employed, at a state University of Applied Sciences in the Netherlands - between 1996 and 2002, with an aim to bring international education to the institute, which succeeded, but also sowed the seeds for the Wittenborg University (ad)venture.