Peter Birdsall MA.Ed

Peter Birdsall
President & Chair of the Wittenborg University Executive
Country of Origin
British & Swiss
Monday to Friday

Peter Birdsall, is President and Chair of the Executive Board at Wittenborg University of Applied Sciences.

He has been an entrepreneur since leaving school at the age of 16. Peter started his first company at the age of 16, and since then has been involved in numerous company start-ups, including a theatre company, a restaurant, and a cleaning company.

After returning to study, Peter graduated from Windesheim University of Applied Sciences in 1997. After this, he continued his studies through the UK Open University, completing a Master of Arts in Education Management.

His degree was carried out during a period of employment at IJselland University in the Netherlands, as director of the international office at the Deventer Business School and focused on three main areas: Peer Mentoring in (International) Higher Education, Curriculum Development in Higher International Education, Management of Higher Education. These aspects were studied always with the assumption that higher education is a commercial and valuable product with high levels of service and maintenance required when sold to students from abroad.


Peter Birdsall is President & Chair of the Board of Wittenborg University of Applied Sciences in Apeldoorn. Although small, with around 900 students in 2018, representing more than 100 nationalities in the past 3 years, growth is around 20% per year, and it is one of the most international privately funded institutes in the Netherlands, aiming to become a top-ranking institute in the field of international management and sustainable business development.

In 2018, Wittenborg was ranked 4th Best Small University of Applied Sciences in the Netherlands, and its Business Administration bachelor's degree was ranked 2nd best overall.

Wittenborg University is developing 5 schools, currently it offers programmes in the School of Business and the School of Hospitality and Tourism. It is currently part of a European Research project in the field of sustainable energy and will launch its first management programmes in the School of Arts & Technology, followed by the School of Healthcare and the School of Education.

Together with Tim Birdsall, Peter manages WiNet, the “Brand Incubator” company associated with Wittenborg, in which training and consultancy brands are instigated, for the benefit of the institute, involving students.

Peter’s career started at the age of 16 when he started the Tickled Pink Theatre Company, and has since seen him involved in concerns with activities such as running a bar, a restaurant, a cleaning company, importing furniture, China consultancy, website design, as well as various training initiatives and a language school.

Peter has also (once) been 'properly' employed, at a state University of Applied Sciences in the Netherlands - between 1996 and 2002, with an aim to bring international education to the institute, which succeeded, but also sowed the seeds for the Wittenborg University (ad)venture.

Expertise / Subjects
IT Management, esp. (Linux) Systems Management & Web Design
Education Management and Programme Design
E-Marketing & Sales Pipeline Management
Financial Management

New Business Development