Maike Nuyken, MBA

Maike Nuyken, MBA

HR Manager

Country of Origin



Monday to Thursday


Maike has extensive hotel management experience, working in the start-up and turnaround phases of a family-run hotel in the Black Forest, one of Germany's most successful tourist destinations. Working in a small business enabled her to gain varied, hands-on experience in all facets of the hotel business.

After graduating with honours with a Bachelor of International Business Administration (IBA) in Economics and Management from Wittenborg in 2014, Maike ventured into the consultancy business next to her assistant hotel manager role. Together with her partner, she founded a small consultancy business, specialised in helping businesses to understand and attract Gen Y and Gen Z consumers and talent. Through her work, she advised companies on how to better take the perspectives of these important demographic groups into consideration and thereby future-proof one's business. Maike's work allowed her to speak among experts at top industry events, such as Intergastra in 2016 and 2018, being invited by Foodservice Consultant International.

In 2018, Maike decided to deepen her academic skills, returned to Apeldoorn, and pursued a Master of Business Administration (MBA) in Hospitality and Service Management at Wittenborg. She obtained her MBA with honours in 2020. Her dissertation "Restaurant Service Quality from the Perspective of Generation Z" combined her interests of hospitality management and generational marketing. Maike has served on Wittenborg's Advisory Board since 2018, representing the perspective of alumni. After working on an interim basis in the Human Resources Department, advising the executive, Maike has taken on a permanent role at Wittenborg as HR Manager. Next to handling all day-to-day HR activities, Maike is working on policies and strategies for the department as Wittenborg pursues international accreditation.

Expertise / Subjects

Hospitality Management

Human Resources

Gen Y and Gen Z Marketing