Marketing careers vary a great deal, as the profession comprises many facets and activities. There are many opportunities, however they all have a number of things in common, including the stewardship of a concept, a service or a brand and the understanding of needs and requirements both externally from customers and relations, and internally from the organization or company itself. The communication of a marketing strategy is paramount to the success of a Marketing and Communications officer in any organisation.
That marketing communication can be done in several ways that is why a career in marketing and communication opens several doors as a profession.
Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style and a philosophy. Marketing can be defined as being the intermediary function between product development and sales. It can be seen as the storehouse for advertising, public relations, media planning, sales strategy, and more. Marketing and Communications specialists ensure longevity of a product or company name. They make sure that customers gain a balanced and pleasing feel to the organization or business. A key part of a career in marketing and communication is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research.