Master of Business Management with specialisation in Hospitality Management

Course Details
Course Name

Master of Business Management with specialisation Hospitality Management

Course Type

Master of Business Management (Full Time)

Course Sector

Hospitality & Tourism

Course Duration

18 Months

Credits

90 EU EC

Entry Points Per Year

6 x entry per year possible

Next Starting Date(s)

[custom:nextstartdate] ...MORE DATES

Degree or Qualification

Master (Business Administration) - Croho (Registration) 70150

Location

Main campus Apeldoorn only

Tuition Fee

Complete: €14,300- (Complete programme, €7,150- per year)

Scholarship Award

Wittenborg Graduates: €3.000- Partner Institutes: €2.000- Gold Award: €1.500-

Introduction

This exciting Master of Business Management, specialised in Hospitality Management, challenges students to study at a high academic standard, combining case studies and research. However the degree programme also has a real practical approach in its design - through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.

The master's specialisation in Hospitality Management specifically looks at Critical Perspectives in Hospitality, Operational Excellence strategies in Hospitality, and International Hospitality Development.

Course Content

Semester 1

(Core Modules)

  • Marketing Management
  • Globalisation, Society & Culture
  • Research Methods Introduction (Final Project)
  • The World Economy
  • Professional Inquiry

(Specialisation Modules)

  • Hospitality Operational Excellence
  • Critical Perspectives in Hospitality Management

Semester 2

(Core Modules)

  • Research Methods (Final Project)
  • Micro Economics - Global Perspectives
  • Strategic Management
  • Project Module (3 Project Weeks, linked to Final Project)

(Specialisation Modules)

  • Marketing Hospitality, Tourism & Events
  • International Hospitality Development

Semester 3 (Work Placement & Graduation)

  • Professional Based Learning 
  • Final Project

 

Course Structure

The master programme is delivered in a block format, with 2 modules being covered every 6 weeks. Core module classes are inter-disciplinary - you study shared modules with master students from different business management specialisations. Due to the rolling entry (6 times a year) groups are dynamic, extremely international and diverse.

The modules are delivered intensively over consecutive days in the so-called 'block format', which means that each module has 6 days of teaching split into two blocks of 3 days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning. Each module is taught by two lecturers, often a full time Wittenborg lecturer and a guest lecturer from a partner university. Modules include regular guest speakers from industry.

The Industry

The hospitality industry is an outward looking global sector that is rapidly expanding across the world. It requires thousands of Master graduates every year to lead and develop enterprises that cater for increasingly informed guests who want value for money and who are looking for service uniquely tailored to their needs.

As is the case with other industries in the service sector, technology have brought new modes of direct communication with guests who now have more control and choice in selecting accommodation, transport and other suppliers in the hospitality sector. For instance, for many guests a restaurant’s website is now the first point of contact and serve as a virtual business card, hence needs to be maintained and kept interactive.

Thus, the new hospitality model is based on embracing new technology and the evolution of the guest as a highly informed stakeholder seeking choice, personal service and competitive pricing as well as relying increasingly on user reviews.

Career Prospects

Graduates of the Master of Business Management, specialised in Hospitality Management can look forward to a range of career opportunities. Industries that generally require hospitality management services include:

  • the health sector
  • cruise liners
  • airlines
  • resorts
  • theme parks
  • casinos
  • the education sector
  • conferences
  • the entertainment industry

Some specialized career options for MSc graduates would be:

Restaurant or catering manager: Restaurant managers ensure their establishment operate efficiently and profitably. They are responsible for a variety of tasks, including business performance, recruiting and retaining skilled members of staff who have a knack for sales as well as ensuring high standards of food, service, health and safety.

Hotel manager: A hotel manager is responsible for the day-to-day running of a hotel - whether a small, boutique hotel or a larger establishment. He or she would have frequent meetings with heads of departments such as catering, household, security and maintenance. Among many other tasks, the hotel manager will also analyze sales figures and devise marketing and revenue strategies, ensure compliance with licensing laws, deal with serious customer complaints or welcome VIP’s. All in a day’s work.

Service consultant: Many managers in the hospitality sector, after gaining considerable experience, move gradually into consultancy while others feel equipped enough to start immediately as a freelance consultant or joining an established consultancy firm. As a service consultant you might develop training manuals, create and implement service protocols, develop marketing strategies and improve the culture of service within the organization.

Entrepreneur: The hospitality sector affords a host of opportunities for starting your own business - whether as a transport service provider, accommodation owner, restaurant owner, hotelier, marketing specialist or wine producer.

Educator and researcher: With their in-depth theoretical and practical knowledge of the hospitality industry, graduates of the master program can follow a career as lecturer at a wide range of institutes offering training in this field or pursue further studies such as a PhD.

Entry Requirements

The admission requirements (criteria) for the Master Business Management programmes (all specialisations) are as follows:

  • a Bachelor degree or equivalent recognised qualification;
    • Applicants are requested to provide an academic reference from their previous education institute;
    • It is necessary to have obtained a Bachelor degree from the domains of business, management, economics or trade. In their bachelor's degree applicants must have completed an academic piece of work (final project or dissertation) that demonstrates a degree of academic writing and research experience.
  • no professional experience is required for these master's programmes;

English Language Requirements

IELTS 6.5 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
the TOEFL Code of Wittenborg is 4889.

The English language proficiency level requirement is ½ a point higher than the minimum national requirements in the Netherlands.

Selection procedure

There is no specific selection criteria for students wishing to enter the Master programmes at WUAS, however all students are interviewed and must demonstrate motivation. Students will be advised of their suitability prior to signing an initial study agreement as a pre-requisite to obtaining admission (offer letter).

Non-EU students requiring sponsored visa for study.

Non-EU (visa) students are “screened” according to their background, in order for the institute to be able to guarantee their immigration status.

The screening comprises of an interview, collection and correlation of all IND required documents, including proof of sufficient funds, taking into account any scholarships provided by Wittenborg (Orange Tulip Scholarship, for instance) or by third parties (NUFFIC, EU, etc).

Details on Scholarships at Wittenborg can be found at http://www.wittenborg.eu/wittenborg-financial-assistance.htm

Applicants are required to provide a motivation letter in which they describe the reasons for choosing Wittenborg’s programme, as well as the reason for wanting to study in the Netherlands (international students). Student motivation is important as the programmes are demanding and especially for international students there is a criteria that they complete at least 50% of all their credits in a year.

Master and Bachelor Degree programmes at Wittenborg University          Bachelor Degree and Master Programmes at Wittenborg University

Apply / Information Request

Request Information

Please send anEmail to Ms Florian Oosterberg at admission@wittenborg.eu

Call us today: +31(0)628364624

To gain quick contact with our admissions team, why not pick up the phone and call our office number (+31) (0)88 667 266 or our mobile phone number +31 (0)628364624, and speak to Ms Florian Oosterberg, our Senior Admissions Officer or Mr Santosh Aryal, our Student Registrar. If you would like us to call you back, we will!

Apply Online

If you would like to start your application online, just fill in the form at the link above. You can download application documents and upload scanned copies into the form. 

Alternatively you can send all your application documents by Email to Ms Florian Oosterberg at admission@wittenborg.eu