I recently had the pleasure of accompanying my cousin, writer and artist Ben Birdsall, as he travelled to Ireland to do some last-minute research for his new book: "Whiskey Burn – the Distilleries of Ireland by Vespa". It is shortly to be published by Wittenborg University Press, as a sequel to his first book on Scottish distilleries.
Wittenborg University Press (WUP) Sales & Marketing Assistant, Rousanna Baird, got her first taste of a drinks trade fair last weekend promoting "Whisky Burn – Distilleries of Scotland by Vespa". The hardback book is published by WUP, and written by UK author Ben Birdsall.
"Whisky Burn" details the author’s trip around Scotland visiting the whisky distilleries and learning about the industry – all on a 1979 classic Vespa 50! Launched at Wittenborg’s Amsterdam campus late 2015, the book has surprised everybody concerned by its sales and media attention.
A total of 34 exhibitors showcased their products, including some of the big names of the business, to c.700 visitors at the one-day event. Attending the annual “Spirit of Amsterdam” on March 3rd were representatives of whisky distilleries, importers, agents and interested members of the public. “Whisky Burn” was the only book on offer at the show.