Mission Statement

Better Yourself, Better Our World“Better Yourself, Better Our World”

VISION: To become a recognised university of applied sciences with an international, innovative approach to higher education, creating life-changing opportunities, and to advance the development and dissemination of knowledge in partnerships with the business community.

MISSION: To promote excellence in teaching and learning of international business and management, as well as to create the best environment for students and staff where internationalisation, diversity and ethics are setting the premises for successfully applied, research-informed global learning.

As a university of applied sciences, Wittenborg sees as important an interdisciplinary approach to higher education, which is reflected in the cross-disciplinary broad management programmes that allow students to further their knowledge, skills and development through applied research in a manner that is not subject constrictive. 

Wittenborg sees its future role as an international hub for the region and a best practice for international higher education in the Netherlands.

Key Values

Internationalisation - Diversity - Ethics

Wittenborg University of Applied Sciences sees its role as the education and training of highly qualified, internationally minded, socially responsible and intercultural, critical and independently thinking graduates, who pursue innovative and creative business in companies and organisations around the world, either working for others or in the instigation of business and entrepreneurship. Wittenborg embraces internationalisation as a key value.

To achieve this, Wittenborg engages in close dialogue with industry, government and NGOs. Wittenborg strives to bring expertise, knowledge and diversity to the local region in which it operates, thereby enhancing the economy, cultural and social environment in the area.

Wittenborg’s outlook is global and it aims to maintain its independent status whilst being one of the most international and diverse higher education institutions in the Netherlands. It promotes total equality of students and staff, of cultures and genders and people with disabilities within the institute. Wittenborg promotes a working environment that is fair, and emphasises respect between and within its student and staff body. Wittenborg embraces diversity as a key value.

Our Wittenborg motto expresses the commitment to offering higher education where students and staff understand that ethics play a central role in their every decision. Guided by well- established ethical and moral standards, such as honesty and integrity, unified we strive for a better tomorrow: Better yourself, - Better Our WorldWittenborg embraces ethics as a key value.

Wittenborg’s goal is to develop into a broad management-orientated university of applied sciences in various professional fields, such as Business & Entrepreneurship, Hospitality & Tourism, Arts & Technology, Health & Social Care and Education. Wittenborg will maintain quality through a vigorous and transparent accreditation cycle for its programmes, ensuring dialogue with its students and staff through their active involvement of the accreditation and validation processes.

Wittenborg will strive to continue developing new methods of teaching and learning that meet the changing needs of society and technology.

Within its role as a higher education institute Wittenborg supports lifelong learning through the development and implementation of up-to-date and industry-driven professional programmes aimed at corporate employees and individuals.