Cookies at Wittenborg


How we use cookies

In order to operate the Wittenborg University website, it is sometimes necessary to place small amounts of information on your personal device or computer so that you can take advantage of the full functionality of the website. These small files are called "cookies".

Cookies cannot be used to recognise you personally but enable the website to recognise your device temporarily. Some of these cookies are necessary for the website to function, while others allow the use of analytics so that we can measure how many people are using our site and provide an efficient service.

Details of cookies used on our website

The list below gives details of the cookies used on our website. It includes "first party cookies", which are cookies set by the website you are visiting (for example and and also "third party cookies" which are set by websites outside of our website; for example Facebook setting cookies on a 'like' button.

Note: Regarding third party cookies, we have listed all of the cookies that we are aware of, however auditing tools have a degree of fallibility and third parties may choose to change which cookies they set from time to time. As such this should not be viewed as a definitive list.


Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy or accessibility preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

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Session cookies

These cookies are used by parts of our website to ensure that you are recognised when you move from page to page within our site during this visit and that any information you have entered is remembered. The cookies are deleted when you finish using our site and close your browser, and do not record any personal information.

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Office 365
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Google Tag Manager

This cookie is used by Google Tag Manager, which allows us to run certain scripts on our website including those which set or block cookies.

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Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around and interact with the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Google Analytics

We use the Google Analytics service to monitor visitor traffic and behaviour on the university website. This enables us to estimate more accurately the numbers of visitors to particular pages, journeys through and interactions with our web pages. This allows us to plan for volumes of usage and optimise our content for our users.

In order to do this, Google Analytics tracks visits to our site and clicks made on our web pages. 

Google Analytics also measures which country and city people have visited the site from, if they have visited the site previously, what browser they were using, which site they came from, if they clicked on an advert to get to our site and what type of device they were using.  

In addition, Google Analytics has the ability to tap into data collected via remarketing and the Google advertising network. No user will be personally identifiable, however this service will collect information about gender, age and areas of interest where appropriate if the user is logged into a Google Account when accessing our site (and that information has been provided to Google when setting up an individual Google Account). Cookies set in this way may be used by Google to display adverts to users on other websites using the Google Advertising Network. 

See for more information.

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  • _bamPercentPageViewed
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Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.

If you do not allow these cookies then some or all of these services may not function properly.

Cookies are set by Google where the university utilises services such as Google+ and Google Calendar. Wittenborg University does not have access to, or use the data collected by these cookies. 

Visit the following link to see the Google Privacy Policy and learn how to set your Google Ad Preferences:

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This relates to the service provided by whom the university use to embed our prospectus and other publications in our web pages.

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Targeting and functional cookies

These cookies may be set through our site by services we have added to our pages, such as embedded video content, or by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content or adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies then some or all of these services may not function properly.


Set by Facebook via ‘like’ buttons and other social sharing mechanisms. 

If a person has visited Facebook and visits a page on our website with a social plugin, the browser sends Facebook information like the person's user ID, the website they're visiting, the date and time, and other browser-related info. Facebook records some of this info and may use it to improve their products and services and to show people more interesting and useful ads ( 

In addition we use the Facebook tracking pixel which allows us to more effectively target advertising to people on Facebook, based on which pages they have visited on our site. For example showing adverts for upcoming open days to people that have looked at courses on our website covered in that open day.

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Twitter sets cookies where we have Twitter feeds pulled into our web pages.

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  • personalization_id
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These cookies are set by Google. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.

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YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

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  • demographics
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LinkedIn is a business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile. Slide Share is a service owned by LinkedIn and used to provide embedded slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes.

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  • language
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