The Ultimate Guide to Wittenborg’s Summer School

13.06.2025

Wittenborg Summer School FAQ: Key Information About Programmes, Dates and Locations

Spending part of the summer at a business school abroad can be a rewarding experience. Wittenborg's Summer School offers students the chance to deepen their academic knowledge, improve their English and develop practical skills in a truly international setting.

With two themed programmes in the Netherlands and an optional extension in Austria, this is a unique opportunity to combine education and travel in one unforgettable summer.

This article answers some frequently asked questions and provides key details about Wittenborg’s Summer School, including an overview of the programmes and the extension option in Austria.

Why should students attend a Summer School?

Attending a summer school is an excellent way for students to expand their understanding of specific subjects through focused study while developing valuable skills such as communication, teamwork and leadership. It offers a supportive yet challenging environment that fosters both academic and personal growth. In addition, summer schools provide opportunities to meet people from different cultures and backgrounds, building an international network of friends and professional contacts. This combination of learning and social experience can enrich future academic and career opportunities.

Where will Wittenborg’s Summer School take place?

The main programme is held in Apeldoorn, a student-friendly city in the Netherlands. Students also have the option to extend their experience in Austria, at ITM College in Bad Vöslau, near Vienna – combining learning with cultural excursions in two beautiful European locations.

Will attending Wittenborg’s Summer School help with school or university applications?

Wittenborg’s Summer School is not specifically designed to support applications to business schools or universities. However, by taking part in an academic or subject-focused summer course, students can deepen their knowledge and develop valuable skills that may improve their performance in school or university studies.

For those considering higher education in the Netherlands or elsewhere, attending this summer programme offers a unique opportunity to experience life at a business school first-hand, learn from experienced lecturers and engage with students from around the world. This experience can help prepare them for the challenges of higher education and personal growth.

While the Summer School does not directly influence admission decisions, the skills, confidence and international perspective gained may help students stand out when applying for future academic programmes.

What is included in the Summer School package?

Wittenborg’s Summer School is designed as a full-package experience. Students stay in modern private studios next to the study location in Apeldoorn, each with a kitchen and bathroom. Daily breakfast, lunch, refreshments and all study materials are included, along with three organised social activities: welcome drinks, an excursion and a farewell dinner. Outside class hours and organised activities, students are free to explore Apeldoorn and travel within the Netherlands.

What are the dates and themes of the programmes?

The Summer School offers two separate two-week programmes:

Programme 1 (13 – 25 July 2025): Intercultural Communications & Leadership

Programme 2 (27 July – 8 August 2025): Marketing & Personal Branding

Each programme runs Monday to Friday, with classes from 09:00 to 14:00, including breaks. Both are structured around interactive sessions, group work and presentations.

What topics are covered?

Programme 1: Intercultural Communications & Leadership

Covers communication across cultures, leadership strategies, stakeholder management, collaboration, change management and effective decision-making.

Programme 2: Marketing & Personal Branding

Focuses on the digital economy, digital platforms and cultures, marketing tools and techniques, brand communication, digital consumer behaviour and ethics in digital marketing.

Can the experience be extended further?

Yes. Students may choose to add a one-week extension at ITM College in Bad Vöslau, Austria. This includes academic sessions in hospitality and tourism management, international business communication and leadership in the hospitality industry, plus excursions to Vienna and other tourism destinations.

Extension dates are:

27 July – 3 August (for Programme 1 participants)

10 – 17 August (for Programme 2 participants)

The Austria extension is only available to those enrolled in one of Wittenborg’s Summer School programmes.

For more details or to apply, visit Wittenborg's website.