Wittenborg University was represented with a stand at the Event 1012 Expo in Utrecht, yesterday and today, meeting many aspirant Masters of International Event students and explaining the special and relatively unique programme to be launched in the Netherlands this year.
During the Event 2012 fair, director Peter Birdsall presented the challenges and rewards of learning and teaching International Event Management from a global perspective, which encompasses aspects such as sustainability, ethical event production, or legacy planning and considers strategic responses to forces impacting on events from the global operating environment.
In 2011 Wittenborg University and the University of Brighton decided to develop a Master of Science programme in International Event Management, and launch this at Wittenborg’s campus in Apeldoorn from September 2012, for both fulltime and part time students. Partnered with the University of Brighton, the International Event Management programme will be a strong combination of teaching and curriculum from a large UK University and the diversity and international character of a small Dutch Business School. This will be a real partnership with more than 50% of the curriculum being delivered by lecturers from the University of Brighton, who will be flying into Apeldoorn to teach a diverse and mixed group of Dutch and international participants.
The creation of an international event management Master programme in Apeldoorn required a number of steps to be taken. These included, defining the profile of an event manager, within an international setting, as well as defining the core knowledge and competence capabilities that an internationally orientated event project manager should aspire to achieving. This meant looking at trends and developments from a global perspective. However a consideration is that most graduates would often be in a working situation in which the notion of “think global, act local” would be an important one. Wittenborg essentially works in a global education market, and its students often come from around the world; however its Event Management programme is also geared towards professionals in the Netherlands, and even those directly in the Apeldoorn region. The University of Brighton / Wittenborg MSc in International Event Management is designed to train managers capable of managing an event from its conception to its completion from both marketing and an operational viewpoint.
Details of the lecture can be found here:www.wittenborg.eu/event-management-2012.htm