Wittenborg Explores Evolving International Market at ICEF Berlin

21.11.2025

School Connects with Agents from Across the World and Attends Insightful Seminars

From 2 to 4 November, Wittenborg attended ICEF Berlin 2025, one of the largest networking events for the international education community. Held at the Intercontinental Hotel, the event brought together over 2,300 professionals, including representatives from educational institutions, student recruitment agents and service providers. In addition to one-to-one meetings, it featured workshops, presentations and panel discussions.

Wittenborg was represented by Recruitment and Sales Representative Michael Sheppard, Regional Admissions Manager Eunice Cheung and Customer Relations Administrator Marlon Birdsall.

According to Sheppard, Wittenborg had two full schedules of meetings for the event, reflecting the school’s significant popularity among recruitment agents. “ICEF events are designed to bring together education institutions, student recruitment agencies and service providers in an environment where it’s possible to achieve great things in a short amount of time. Wittenborg sent a strong team to this event, and this allowed us to support each other and offer unique perspectives. I am incredibly happy with the positivity within the team, and with the opportunities we had to connect with so many existing and new partners.”

Birdsall said that the conversations were highly engaging, enabling Wittenborg representatives to show the full extent of what the school offers. “I really enjoyed being able to meet many different organisations and people from all over the world and being able to hear what they had to offer and also to talk about Wittenborg. It didn’t only broaden my perspective but also helped build valuable connections.”

For Cheung, in addition to being a great opportunity to connect with representatives from institutions and agencies all over the world, ICEF Berlin also offered insightful seminar and expert talks. “I learned a lot about international student trends and how people make decisions when choosing to study abroad. I also gained useful insights about the growing role of AI in helping students search for information and make better choices. It was interesting to see how the market is changing, especially with more students now considering Europe due to visa and rejection issues in the US and Canada.”

Her favourite aspect of ICEF Berlin was meeting agents and partners from different countries. “It was very valuable to learn about each country’s preferences and concerns directly. I also enjoyed the open and friendly atmosphere, which made it easy to share ideas and build new connections. The event’s 30th anniversary made it even more special, showing its long-term success and importance in international education.”