Wittenborg Munich

The Art of Re-Inventing your Business in a Pandemic - Lessons from the Trenches

How many CEOs do you know would swallow their pride and start selling cookies door-to-door when their thriving business takes a temporary hit due to COVID-19? This is exactly what Israeli entrepreneur Tal Zilberberg did the past year, and in the process learned many lessons which he recently shared with students from Wittenborg's Munich partner, New European College, as part of a Project Week guest lecture.