Amsterdam city council member, Dirk de Jager, recently gave a guest lecture to students as part of the first real-life project of the new academic year at Wittenborg Amsterdam, which centred on City Marketing. De Jager is responsible for the promotion of financial and economic growth as well as sustainability and the circular economy. In a recent article in Bijlmer & Meer, he is quoted as saying that the COVID-19 crisis presents us with the opportunity to restore balance to the economic activity in the city, especially in the southeast part of Amsterdam – which is also the area where Wittenborg Amsterdam is located, in the Dali Building.
The first real-life project of the new academic year officially started and is in full swing! With cities working towards being more diverse, bachelor's students have been tasked to compile an advisory for the city of Apeldoorn on how to attract international businesses and investors amid fierce competition from other cities in the Netherlands and abroad. They also put together an 8-page brochure on what makes the city such an attractive option for companies.
In January 2012, Wittenborg University business students worked on a real-life project for TCN, a multinational project development organization.