Wittenborg’s partnership with the UK’s University of Brighton take on an altogether more active form in September with the launch of two Master of Science programmes in Apeldoorn, offered in partnership with Brighton. (MSc International Tourism Management and MSc International Event Management).
As an international institute, WUAS strongly believes in the value of a UK degree, however also looks carefully at the quality and standards met on its programmes, based on the high standards set by Dutch higher education. Wittenborg’s approach has been to integrate the programmes into its own quality system, whilst ensuring that the UK degree, taught in the Netherlands, is truly a University of Brighton award.
The programmes, leading to a Master of Science degree from the University of Brighton, will be comprehensively dual-taught by lecturers from both institutes, with staff from Brighton’s School of Service Management flying in on a weekly basis, and students will be registered both at Wittenborg and at Brighton, being able to make use of the benefits and facilities from both institutes as required. However, students will be able to follow the complete 1 year programme in Holland. WUP recently asked business school director Peter Birdsall, why this approach has been taken:
“In the past, some higher education institutes in the Netherlands have simply ‘bought in’ a UK Master, on the basis of a franchise, often for a high fee per student paid to the UK. The quality of the content and teaching of these programmes has caused the Dutch authorities to become skeptical, and quite right – as whenever programmes are offered from a money-driven perspective, these are open to tensions, with regard to staffing and quality control.” explains Birdsall. “There are even cases of a UK Master being taught in Holland in Dutch, which seems quite absurd! - Our programmes with the University of Brighton are quite different – ‘Joint Delivery’ is the term used to describe the way that the MSc Management programmes in International Tourism Management and in International Event Management will be taught. This means that for the first two years Brighton lecturers will deliver 70% of the programme in Apeldoorn, and Wittenborg lecturers will joint teach on nearly all the modules. paper/ assignment marking will be shared, as will tutoring for the final project / dissertation. Students will be registered at both campuses, and will of course have to meet entry requirements of both institutes.”
According to Birdsall, students will benefit from the best of both worlds – the teaching input by an experienced team from a large UK University and the quality as expected in the Netherlands of a University of Applied Science coupled with the exclusivity of one of the Netherland’s leading private international business schools.
Application for the MSc International Event Management and the MSc International Tourism Management are currently being accepted, for the 3 September 2012 entry. The programme can be followed both Full Time (1 year) and Part Time (2 years), is taught entirely in English. The costs for the entire programme are €12,600- (both variants)