WUAS was represented by its Director of Studies, Peter Birdsall, at the 2014 ICEF Moscow event. The workshop brought together more than 200 study abroad representatives from Russia and it's neighbouring countries with education institutes from around the world.
The ICEF workshops offers study abroad agencies to promote themselves to education institutes, allowing educators to make contact with agents who best suit their needs. It also allows institutes to promote their education and explain in depth about their study programmes and the study environment.
Study in Holland is relatively unknown in Russia, and many representatives require information about the higher education structures in Holland, the fees and the visa regulations, as well as issues such as student accommodation and general information about living in the Netherlands.
Agents are pleased to discover that the programmes offered in the Netherlands are fully in English, and that the visa system is easy to manage. They also see the possibility to make use of a search year after graduation as an important unique selling point. The search year allows graduates to stay and work in the Netherlands for a year, during which time they can look for a position with a contract at a Dutch company.
During the weekend, WUAS also paid a visit to the Netherlands Education Support Office (Neso) in Moscow to introduce its new brochures and meet the study in holland consultants who advise prospective students and organise promotion activities.
Wittenborg to launch a new International MBA programme
WUAS is currently in the process of validating and accrediting a new Master programme, the i-MBA (International Master of Business Administration). The programme will combine traditional MBA subjects with the opportunity for students to specialize in distinct pathways, such as Entrepreneurship, Hospitality or Consultancy. Currently the programme is under accreditation / peer review by the German, Swiss and Austria based FIBAA, and later other international accreditations, including the Dutch NVAO will be applied.
The i-MBA degree programme is aimed at providing graduates with the skills and competencies to fulfil management positions in the field of business administration, both in the public and private sector. These positions can include management or policy- making positions in large organisations, as well as positions of management in small to medium sized companies (SMEs). An aim is that students are able to critically analyse and evaluate various developments within an organisation so that they can form, create and instigate policies, visions and aims and solutions within that organisation. They should be in a position to analyse the strategic processes and vision of a company or organisation and using this analysis apply and implement tools to innovate, optimise and (re-)structure these processes using an integral approach. From an international perspective the students should learn to analyse the environment they find themselves in and adapt their behaviour and role according to the macro and micro environments they find themselves in.