Expanding Horizons: Wittenborg Connects with International Professionals at ICEF London

25.09.2025

School Represented by Michael Sheppard and Marlon Birdsall at Major Higher Education Event

Wittenborg had the opportunity to strengthen its ties with professionals from the global higher education sector during ICEF Higher Education London, held at the Intercontinental O2 hotel from 12 to 14 September.

The school was represented by Recruitment & Sales Representative Michael Sheppard and Customer Relations Administrator Marlon Birdsall. The event gathered 500 professionals, including 150 representatives of higher education institutions, 100 service providers and 250 student recruitment agents.

The programme also featured ICEF Monitor Global Summit, now on its second edition, which brings together influential professionals from across the sector to share knowledge, discuss trends and support the sustainable growth of the industry.

Sheppard highlighted that Wittenborg kept up with the tradition of being incredibly popular at ICEF events, filling two full schedules and having additional meetings on top. “ICEF London offers a unique opportunity, as it is a global event, with agencies from every region participating. I met with many agents whom I've had the pleasure of meeting before, from diverse areas in Europe, Asia, Africa and South America. A key insight I hear every time is the rising popularity of Europe and especially the Netherlands, with its near-native level English and very affordable, high-quality education.”

For Birdsall, participating in ICEF London was a rewarding experience. “It was great to meet people from all over the world and share ideas. For Wittenborg, having students from many different countries and backgrounds is really important, because that’s what helps the school grow while staying diverse. ICEF London is a respected event, and we came back with valuable insights.”