Excursion to Smurfit Kappa Zedek


Throughout the year and during all six lesson blocks, WUAS arranges company excursions for all phase 1 and 2 business school students. Special research assignments are handed out to establish the connection between the course modules of that block and the excursion.


On November 2nd  Wittenborg students visited Smurfit Kappa Zedek, an innovative packaging company whose customers include leading global companies such as Heineken, Philips, Unilever and Mars; brands that certainly sparks the students’ imagination! With course modules such as ‘Modern Principles of Marketing’ and ‘Procurement & Production’ the visit taps right into the core of the programme.


MarQuinho dos Santos, phase 2 student: “On arrival we were 

welcomed by the managing director of the company Mr Jack Pieterson, who introduced us to Smurfit Kappa Zedek. After the presentation Mr. Pieterson and his sales manager) turned themselves into excellent tour guides and made effort in giving us a glimpse behind the scenes. This was my first excursion at Wittenborg and it was certainly a valuable one of which I’m glad I participated!”


Jack Pieterson also represents the Dutch employers association, VNO-NCW, at regional level (Stedendriehoek) and is a member of WUAS’s Advisory Board.