The profession - an Entrepreneur / Intrapreneur
As described in the chart above, Wittenborg sees the possible professions of a graduate from the Bachelor of Business Administration in Entrepreneurship in four inter-related sections, between which there is often and natural overlap:
The (Serial) Entrepreneur
This is seen as someone who is committed to starting businesses and companies from scratch and making them a success.
The Independent Self Employed Business Person
This is seen as a person who directs and manages a company, an SME. This could be the owner of a family driven business, or a business person who buys and takes over an existing business. This can also be an entrepreneur who has started a business through innovation and remains directing and managing that company, without selling or leaving to start a new venture.
The second in command in an SME
This, extremely important entrepreneur is the most common non-executive entrepreneur in small business. An entrepreneur, as the number 2 in an SME is a vital position as it enables the company to develop in an innovative and goal orientated manner, with a careful balance of risks and opportunities. This kind of Intrapreneur is someone who has had experience of business or project start-ups and project management, and has now reached the moment where the experience and knowledge gained can be used to support another entrepreneur.
The Corporate Intrapreneur
This entrepreneurial role is becoming increasingly important within companies and organisations, as well as non-profit and governmental organisations, as they are forced to change, develop and innovate in the modern economy and business environment. Corporations require entrepreneurial business leaders who alongside their leadership qualities have a broad range of business skills and competencies and business administration knowledge.