Wittenborg Students at Intergrated Systems Europe (ISE) Trade Fair 2012

students_ise2012_1.jpegTwo project groups of WUAS business students worked together with UK based firm Unique Automation, assisting in promoting their brands such as Bathomatic® and other home automation products at the 2012 Integrated Systems Trade Fair, held last week at the Amsterdam RAI.

unique_ise2012_1.jpegThe three day event attracted thousands of visitors from around the world, and the 10 students, themselves representing 7 nationalities, enjoyed the experience of real-life marketing and promotion of innovative products, mainly to trade.