Wittenborg University has been announced as the first institute of higher education to be a supporting partner of event 16 the biggest annual fair for stakeholders in the event industry, in the Netherlands.
The fair takes place on 23 – 24 March at the Jaarbeurs in Utrecht. It gives professionals in event management, vendors and hospitality companies the opportunity to network. Training institutes, like Wittenborg, are able to showcase their programmes in the event sector.
As with previous Event-fairs, Wittenborg will have an information desk in the exhibition hall. Krista Davelaar, project manager at event 16, said an agreement had been made with Wittenborg University as a supporting partner. Davelaar said the main thrust of the agreement will be the exchange of information in the event sector.
Wittenborg Students Popular Worldwide
Marc Liethof, CEO of Eventex which organizes the event, said he is delighted to have Wittenborg on board as a supporting partner and looks forward to working with the university. “The students of this international university are popular worldwide. Its English Master of Science in Event Management prepares students for a wonderful future anywhere in the world."
The event, which was first held in 1999, attracts about 7 500 visitors annually. This year it will run from Wednesday 23 March to Thursday 24 March. Doors open each day from 11am to 7pm. This year the focus will be on the four fundamental elements of events:
- Creation & Design
- Knowledge & Content
- Atmosphere & Taste
- Visuals & Sounds
One of the highlights of event 16 is the Young Professionals Programme on Thursday 24 March taking place in the afternoon at event 16. The programme has been compiled with 3rd and 4th year students from universities of applied science like Wittenborg in mind, as well as young starters in the event industry.
Wittenborg is seen as a key expert in the provision of knowledge and content in the sector. The university offers a unique 1-year Master of Science Programme for existing event specialist and event industry starts. It is seen as one year of giving students an analytical and critical look at the event industry from a practical and academic point of view. The programme is taught by professors from Wittenborg and the University of Brighton in the UK. Graduates gain a UK Master of Science degree in International Event Management. The programme can also be followed part-time over a 2-year stretch.
by Anesca Smith