Wittenborg Expands International Recruitment Network at ICEF London

23.09.2026

Representatives Meet Recruitment Partners and Education Professionals from Around the World

For three days in September, London became a meeting point for education professionals from across the globe as ICEF Higher Education brought together institutions, recruitment agents and industry experts to discuss the future of international education.

Representing Wittenborg at the event were Eunice Cheung, Regional Admissions Manager, and Kejsi Hoxha, Customer Relations Manager, who met with partners from a wide range of international markets at the Park Plaza Victoria London.

The event offered an opportunity to strengthen existing relationships, build new connections and exchange insights on developments shaping international student recruitment.

According to ICEF, a recurring theme throughout the event was the shift from recruitment focused on volume towards building value-driven, long-term partnerships. Discussions highlighted the growing importance of trusted collaboration and sustainable growth in an increasingly competitive international education landscape.

Reflecting on the event, Cheung said: "It's always exciting to see how international higher education continues to evolve. It's especially exciting to see the Netherlands becoming an increasingly attractive destination for international students."

She added: "ICEF Higher Education London was a great opportunity to meet agents and partners from different parts of the world, share insights and catch up with familiar faces."

The event also marked another opportunity for Wittenborg to promote Dutch higher education internationally and strengthen its global network of recruitment partners.

ICEF Higher Education London is one of several ICEF events attended by Wittenborg throughout the year as part of its ongoing international engagement activities. The next event on the calendar will be ICEF Berlin, taking place from 1 to 3 November at the InterContinental Berlin, Germany.

Partners or prospective students interested in meeting Wittenborg representatives at future events can visit the institution's events page to see where the team will be attending next.