Wittenborg Builds New Connections in Zimbabwe

06.10.2025

Sean Machaya Undertakes Successful Recruitment Trip to Zimbabwe

Wittenborg recently strengthened its ties in southern Africa as Financial Administrator Sean Machaya, who is originally from Zimbabwe, travelled to the country for a week-long trip between 12 and 17 September. The visit focused on introducing Wittenborg to new schools and education agents, creating opportunities for future student recruitment.

"We wanted them to understand what we offer, what the Netherlands offers and a few points as to why we would be a better choice for a place of study," Machaya explained.

Although travelling alone, Machaya worked closely with Wittenborg’s Admissions and Sales team, with strong on-the-ground support from Sable International. “Sable International planned all the meetings and ensured we knew where we were going. They even provided one of their agents for each visit. Huge thanks to them, as without their support this would not have been possible,” he said.

For Machaya, the journey carried a personal significance. “For me it was being able to visit my home country after over two years,” he shared. “The people were very lovely and welcoming, and the country itself is just beautiful, undergoing major changes.”

The response from schools and agents exceeded expectations. “I was really satisfied and happy about the trip. I was super surprised by how many people wanted to connect with us,” Machaya said. “I even got emails and phone calls while I was still there from people wanting to schedule meetings. More meetings were arranged because of this – it was amazing how engaged people were.”

He also spoke with school counsellors who shared valuable insights. “They all mentioned that their students resonate and respond more to universities that visit and interact with them on site,” he noted. “They also suggested we try to come around January to March, since the end of the year is exam time in Zimbabwe.”

Machaya’s successful trip follows recent recruitment visits to South Africa and London, with more international events lined up in the coming months as Wittenborg continues to expand its global network and reach new students.