Wittenborg Amsterdam Students Visit Famous Chocolate Factory
Last month, students from Wittenborg University's Amsterdam campus had a tour of Tony Chocoloney's offices in the Westergasfabriek, Amsterdam. This visit was another collaboration with students from the Vrije Universiteit and the University of Amsterdam. The tour guide spoke about the importance of the social mission and the story behind Tony's logo and brand name. He also provided us with information about the partnerships that Tony's has forged with competitors, their organisational structure and plans for expansion, including building a large factory in Zaandam complete with roller coaster. This was a productive conversation in which we discussed Tony's choice not to advertise, and their creation of the 'slave free' logo which is now also used by the Albert Heijn supermarket chain to indicate child-labour-free cocoa products.
Students were very happy with the chance to network and discuss their business ideas with students from another institution. They were also pleased with the gift bags they received from Tony's which contained samples of their new products.
By Amy Abdou
©Wittenborg University Press