Serial Entrepreneur Dr Melody Sauerborn Guest Lectures at Wittenborg Amsterdam

Bootstrapping and Raising Finance

Students from Wittenborg Amsterdam recently had the opportunity to listen to Dr Melody Sauerborn, bio-pharmacy scientist and serial entrepreneur.

Sauerborn was invited as guest lecture as part of the "Bootstrapping & Raising Finance" module, usually taught by Wittenborg lecturer, Andreas Ooijer. At its Amsterdam location, Wittenborg offers BBA and MBA programmes specialised in Entrepreneurship, Innovation & Small Business.

One of Sauerborn's companies is a contract research company, ADA InVivo B.V., that aimed to consult pharmaceutical multinationals on drug safety. Due to market developments the company now provides training and certification programs for professionals in technology.

Ooijer said: “During her talk she shared with students her experiences of success and failure and provided key lessons learned regarding the relative value of business plans, formal planning and investor relations during the start-up phases of companies”.

WUP 20/4/2019
by James Wittenborg
©Wittenborg University Press