Guest Lecture by Yiming Li: Social Media Marketing Strategies

On Wednesday, 10 September 2025, at 14:00-16:00 CEST, Dr Yiming Li will share insights on how data science meets marketing — covering social media, online reviews, text mining and tech adoption.

Dr Li is a postdoctoral researcher in the marketing and analytics institute at the University of Lucerne in Switzerland. She has over five years of research and teaching experience in digital marketing and marketing analytics. Her research work focuses on the interaction between digital marketing and data science, covering topics such as social media, online consumer reviews, text mining, and new technology adoption.