Guest Lecture by Livia Germano: Strategic Communication & Brand-Driven Innovation

On Thursday, 15 January 2026 at 11:20 - 13:00 CET, Livia Germano, a seasoned brand strategist with over 16 years of experience, will lead a session on 'Strategic Communication & Brand-Driven Innovation'.
Germano has expertise in crafting strategies that connect businesses with consumer needs, turning opportunities into impactful products, services, and experiences. With over 8 years of teaching in MBA programmes, she is passionate about helping students understand the power of strategic branding and communication.