Guest Lecture: Job-to-be-done Mindset

On Friday, 27 February, from 12:00 to 13:00 at Wittenborg’s Amsterdam location, Sultan Semlali will give an insightful guest lecture for our EBA students.

With over 20 years of experience in B2B sales, value consulting, and commercial strategy within global SaaS and technology organisations, Sultan brings extensive industry expertise. He currently leads the Value Consulting practice at Sitecore, a leading Digital Experience Platform provider, where he and his team support enterprise clients in building CFO-ready business cases, developing value frameworks, and shaping go-to-market strategies for digital and software investments.