The International Business Administration (IBA) field of Economics and Management is the broadest of the selection of IBA specialisations enabling students to understand management from an international and organisational, economy based perspective.
Knowledge of how the economy works has become essential to businesses around the world. The idea that the way companies and organisations, consumers and governments make decisions that will affect the operation, performance and eventual success of a firm has been imbedded within business administration, which makes the programme Economics and Management the broadest business degree offered by Wittenborg. Economics concerns the conduct of business within the local social and political environment, looking at the conduct of business, government policy-making, laws and restrictions and the enormous changes taking place within Europe, Americas, Asia, Africa and the rest of the world.
Management looks at the skills and competencies required to effectively manage a company or organisation within the economy and the coordination of materials and labour, within the scope of the organisation’s mission, goals and defined objectives. It looks carefully at the distinct relationships between the segments of an organisation, and how these segments are united to form a successful and thriving enterprise. Management students look at the way managers function, lead, and make decisions, and they consider a managers decision making role and effect on the organisations operations.
The programme covers many of the IBA fields however focuses on the management of core areas of business that are fundamental to the economics of the organisation, such as quality control and logistics as well as the comparative areas of financial management and business accountancy. Excursions to profit and non-profit organisations will be arranged and Economics and Management students will also be given the opportunity to create a start-up business, through a series of modules including Business Plan.
Key business modules include World Wide Business and Law, Logistics, and Quality Management, however the Economics and Management programme also fully prepares students for administering business through modules in Accounting, Bookkeeping and Finance.
During their second year, Economics & Management students will be taught a variety of specialisation courses. Procurement & Production, Business Philosphy and Manageing Organisations are amongst them.
Procurement & Production focusses on the purchasing and supply function of an enterprise. Students have to show how these functions interrelate with the rest of the organisation.
The course Business Philosophy is concerned with the ideas of several economic philosophers (such as Smith, Markx, Keynes, etc). In class, different approaches will be discussed in order for students to understand the political-economy. The main objective is for students to develop their capacity to read management literature from a more critical perspective and to develop their interest for fundamental questions as part of their evolution as effective executives or managers.
In the course Managing Organisations students learn to identify all organisational resources, including financial, physical and intangible resources, and analyse how they contribute to organisational capabilities and competitive advantage.
|Year 1||Year 2||Year 3|
|IT, Office Software & Automation||Marketing Research||Cost Accounting & Management|
|English Language for Work Experience||Logistics||International Labour Relations|
|Work Experience Preparation Module||Sales & Export||- (seminar) Labour Negotiation & Work's Council|
|Accounting & Bookkeeping||- (seminar) International Trade Risks||Advanced Corporate Strategy|
|Intercultural Management||Procurement & Production||- (seminar) Corporate Social Responsibility|
|Administrative Organisation Management||Business Philosophy||Business Plan|
|Small Business Environment||Statistics||Research Methodology & Quantitative Methods|
|Modern Principles of Marketing||Business Accounting||- (seminar) Business Research Methods|
|Management, Leadership & The Organisation||Enterprise Technology & Innovation||Strategic Marketing|
|Introduction to Finance||- (seminar) Sustainable Business||- (seminar) Marketing in Turbulent Times|
|European Law||Economics & Corporate Strategy||International Marketing for SMEs|
|Training in Interpersonal Skills||- (seminar) The Challenge of Business Ethics||- (seminar) International Marketing in Practice|
|TIPS - Interviewing Skills||Information Management||Quality Management|
|TIPS - Effective Meeting||Supply Chain Management||- (seminar) Quality & Change: Auditing/Certification|
|TIPS - Peak Performance||- (seminar) Sustainable Procurement||Human Resource Management|
|TIPS - Feedback & Group Interaction||Marketing Plan||- (seminar) Strategic Human Resources Management|
|Sociology & Organisational Behaviour||Managing Organisations||2nd Foreign Languages /|
|Marketing Mix||Financial & Risk Management||Intercultural Business Communication for Managers|
|- (seminar) Digital Marketing||Introduction to Entrepreneurship||PDP 3 - Personal Development Plan & Tutoring|
|Organisational Theory||Enterprise Diagnostics & Evaluation||Work Placement Module|
|New Business Environment||2nd Foreign Languages||Graduation Assignment|
|Project Management Basics||PDP 2 – Personal Development Plan & Tutoring|
|International Law in Business & Commerce||PDP Seminar - Managing Diversity|
|2nd Foreign Languages||PDP Seminar - Negotiation|
|PDP 1 – Personal Development Plan & Tutoring and Academic English||PDP Seminar - Consulting Skills|
|PDP Seminar - Business Presentation Skills||PDP Seminar - Tapping your Creativity|
|PDP Seminar - Project Management Game||PDP Seminar - Conflict Management|
|PDP Seminar - Leadership in Business Environment||6 Project weeks & In-company Visits|
|PDP Seminar - Team Building|
|PDP Seminar - Effective Time Management|
|6 x Project Week & In-company Visits|
Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands VWO, HAVO or MBO level 4 diploma / UK AS & A Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Please note: Advanced Placement / Credit Transfer Possible.
Direct Entry to Final Year Bachelor Programme (Top-Up)
Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final Year Programme (80 credits - please see 'Top-Up Degree' descriptions). Wittenborg's Graduation and Examination Board will decide on entry based on credit transcripts and qualifications presented.
English Language Requirements
IELTS 6 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.
Not got the English language level requirements? Inform about our Foundation Programme here.
Students who choose the BBA programme of Economics and Management will specialise in the field of understanding macro and micro environments in business, looking at the production, distribution and consumption of goods and services. You learn about the management of assets and wealth, also market forces which can change a product’s outlook or a company’s market share.
The BBA Economics & Management programme does not lead to an industry in itself as it is the broadest of programmes that encompasses literately all industries at many different levels of management. Based on their in-depth knowledge of the commercial environment in which they operate, Business Administrators who are strong in economics can quickly become key personnel in the management of both large and small organisations, directing and driving the company towards greater turnover, bigger yields and higher profits.
The career prospects of Economics and Management graduates are excellent, with around 30% of graduates having chosen for continued education at Master level, however many graduates entering business directly in sectors such as the financial Services and real estate sectors, but also companies dealing with international trade, import and export.
Wittenborg graduates can be found as logistics managers at robust SME manufacturing companies, but also as financial specialists in corporations such as Achmea Insurance and Sun Microsystems.
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