Vajihealsadat Shojaei, MBA, Lecturer, is a seasoned professional with a distinguished background in academia and industry, specialising in marketing, particularly within the digital environment. Holding a PhD in International Marketing from Alzahra University, Tehran, she has dedicated her academic pursuits to understanding a Customer Brand Engagement Model in Social Networks.
With an MBA (Master of Business Administration) from Tehran University and a bachelor's in Chemical Engineering from Iran University of Science and Technology, Shojaei has cultivated a diverse skill set. Her master's thesis explored the effects of formal learning, personality traits, and work environment characteristics on informal learning, providing valuable insights into the dynamics of education within professional settings.
Shojaei's extensive teaching experience encompasses roles as a guest lecturer and, more recently, as a lecturer at various institutions. Her instructional portfolio spans a spectrum of subjects, including International Marketing, Branding, Digital Marketing, Market Research, Marketing Communication and more. This diversity in her teaching roles underscores her ability to adapt her knowledge to various academic settings. In the industry, Shojaei has flourished as a Marketing Consultant, offering strategic guidance to startups. Her roles at different companies have involved conducting comprehensive market research, managing projects, developing and implementing marketing plans and analysing data to unveil insights crucial for business growth.
Shojaei's research focus aligns with her teaching interests, centring on consumer behaviour, especially in the digital landscape. Her expertise extends to market research, market analysis, and other facets of marketing, reflecting a holistic understanding of the field. She has successfully blended her industry experience with academic pursuits, enriching her teaching methods with real-life insights.
The culmination of Shojaei's academic journey, teaching experience, and industry immersion positions her as a dynamic professional capable of bridging theory and practice.
