Wybe Popma MSc

Wybe Popma MSc
Country of Origin

The United Kingdom

By Appointment

Wybe Popma, MSc, graduated from the University of Twente in Industrial Engineering & Management. He is a Principal Lecturer in Marketing at Brighton Business School. He also teaches at the University of Montpellier and has held positions at Sussex University, Erasmus University, ETH Zurich and Twente University. His main research interests revolve around "Marketing and Innovation in relation to Competition" as well as "Ethics in relation to Corporate Social Responsibility."

  • Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).
  • Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.
  • Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK: Emerald Group Publishing Limited, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).
  • Popma, W., 1 Dec 2014, In : Marketing from Information to Decision. 2014, 7, p. 212-218 7 p.
  • Berens, G., Van Halderen, M. & Popma, W., 17 Nov 2011, CSR Communications Conference. Amsterdam, The Netherlands, p. 1-24 24 p.
Expertise / Subjects
Marketing Strategy Management Consulting Entrepreneurship Corporate Communications