For Roland Ritmeester, MBA, ‘enhancing the free flow of knowledge’ is always the focus of all his activities, be it as teacher, trainer, manager, entrepreneur, or business consultant. He creates the best conditions and facilitates the learning experience for individuals as well as groups. He brings a lot of business experience to the table, about start-ups, entrepreneurship, sales and marketing, finance and knowledge of the intricacies of (international) management, business development, and C-suites. His passion and sense of humour are unfailing. His approach is hands on, research and team based. He is a lateral thinker, pragmatic, creative, context aware and structurally good natured. He started in the education industry at Elsevier, first as a sales executive and then as content developer and trainer. In his career as business developer, consultant, and manager, he develops and gives training and workshops, and has worked as a part-time lecturer at universities of applied science, most recently at the University of Groningen (a project for the course Technology-Enabled Innovation) and Amsterdam University of Applied Sciences (minor UXD).