- Describe the nature of tourism and hospitality organisations and the characteristics of the markets in which they operate.
- Describe the influence of social, cultural and economic environments on markets for tourism and hospitality services.
- Analyse the factors that affect individual consumer demand for, and the industry’s supply of, tourism and hospitality services.
- Evaluate the objectives of government policy in relation to tourism and hospitality and describe the nature of the policy instruments used.
- Describe the factors that affect private and public sector investment in the tourism and hospitality industry.
- Describe the economic impacts of tourism and hospitality at national and regional levels and the role of the tourism and hospitality industry in the global economy.
- Evaluate the impact of globalisation on the tourism and hospitality industry
- Describe the role of environmental resources in the tourism and hospitality industry and the nature of market failure in relation to these resources.
Chapter 1. Introduction
Chapter 2. Creating Value in Tourism
Chapter 3. Tourism Consumers
Chapter 4. Supply, Demand, and the Growth of Tourism
Chapter 5. Economic Impact: Output, Income, and Sustainability
Chapter 6. Pricing Tourism Services
Chapter 7. Airlines
Chapter 8. Tourist Travel by Automobile, Rail, and Bus
Chapter 9. Lodging and Restaurants
Chapter 10. Cruise Lines
Chapter 11. Destinations, Events, and Attractions
Chapter 12. Tourism Intermediaries: Travel Agents, Tour Operators, and Others
Chapter 13. Casino Gaming
24 Lesson hours
16 Preparation Lesson hours
30 Assignments / Homework hours
20 Exam and exam preparation hours
50 Literature ( Depending on the length and difficulty of the book ) hours
The course uses 350 pages from the book(s) and journal articles where:
•350 pages easy reading and understanding material – 50 Hours
• Difficult reading and understanding material – 3 pages per hour
• Average reading and understanding material – 5 pages per hour
• Easy reading and understanding material – 7 pages per hour
Total 140 Hours
- Classroom lecturing
- Case study discussions
- Feedback and presentation sessions
- Video and film
- Discussion sessions
- Research Papers
- The Economics of Tourism, William S. Reece Publisher: Prentice Hall; 1 edition (January 10, 2009) ISBN-10: 0131715402 ISBN-13: 978-0131715400
- The Economics of Tourism, Mike J. Stabler, Andreas Papatheodorou, M. Thea Sinclair , Routledge , ISBN: 978-0-415-45939-6