GA31 Research methodology & Quantitative Methods

Module Name
Research methodology & Quantitative Methods
Module Code
2 & 6
Rauf M.A.
Phase 2 related modules (RM) or equivalent and approved research proposal topic by the tutor
Choosing a proper research topic, knowing how to undertake a research project and to know how to evaluate (and appreciate) research done by someone else (e.g. when outsourced) has become a necessary step for IBA-graduates in their professional career. It is almost a challenge to do your final thesis without such knowledge. This requires reading skills, logical thinking and writing skills, besides knowing the techniques. Before starting the actual research, you need to get approval on the research proposal. In order to conduct a valuable research, you should be able to produce relevant research objectives and research questions, based upon knowledge from secondary sources. This course will bring you techniques as well as exercises to acquire theses skills. When it comes to analysing the collected data, help may come from using software like Excel and SPSS (Statistical Package for the Social Sciences). Knowing how to use these tools, together with asking the right questions concerning the reliability and validity of the sample and the results makes it relatively easy to check differences or associations between variables, and making predictions. That is why this course is scheduled before you start with your Work Placement and/or writing (a proposal for) your dissertation.
  • Define the objectives of a research report and plan a valid and practicable project to meet the objectives
  • Carry out a critical literature review that provides a structure and focus for the dissertation
  • Define concepts and structure them in ways that give a useful theoretical shape to the dissertation
  • Design and apply appropriate research methods and analyse the research material systematically
  • Frame, and argue for, a clear thesis in the documents and draw safe conclusions
  • Write a clearly structured, adequately expressed and well-presented dissertation
  1. Nature of business and management research,
    Understanding research philosophies and approaches
  2. Formulating and clarifying the research topic
  3. Critically reviewing the literature
  4. Formulating the research design
  5. Research population and samples
    Data collection techniques and research data
  6. Developing and testing data collection instruments
  7. Data analysis techniques and results
  8. Writing and presenting the research report
Instruction / Study Load

24  Lesson hours

8  Preparation Lesson hours

21 Assignments / Homework hours

20 Exam and exam preparation hours

3 Seminar Lecture Hours

64  Literature ( Depending on the length and difficulty of the book ) hours

The course uses 390 pages from the book where:

  • 182 easy reading and understanding material – 26 hours
  • 190 average reading and understanding material – 38 Hours


  • Difficult reading and understanding material – 3 pages per hour
  • Average reading and understanding material – 5 pages per hour
  • Easy reading and understanding  material – 7 pages per hour

Total  140 Hours

IBA Final Qualification Mapping
Mapped with numbers 9, 16 and 17. See the EEG for further reference.
Teaching Language
Teaching Methods
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Video and film
  • Discussion sessions
  • Research Papers
Module / Lecture and seminar status
Testing and assessment
50% Written Examination (1) 50% Assignment / Report / Essay (2) Research Proposal See the EEG for further reference
European Credits
Required literature
  • Research Methods for business students, M. Saunders, P. Lewis, A. Thornhill. Financial Times/ Prentice Hall; 200, ISBN-10: 0273716867 , ISBN-13: 978-0273716860


The pdf and other documents on the course area