FIN32 Business Plan

Module Name
Business Plan
Module Code
2 & 6
Stephanie Ward
Phase 2 relevant modules (BL) or equivalent
The module will enable learners explore a possible business idea and liaise with professional bodies within specialised areas. It will develop the skills, competencies and knowledge required to enable learners to carry out a detailed investigation of their proposed idea, assess its viability and potential in setting up a business.
  • Examine the viability of a business idea
  • Understand the procedure involved in setting up a business
  • Evaluate the market opportunity for the new idea in terms of market size, market segments, customer behaviour and potential target markets
  • Develop an awareness of the importance of production and personnel planning
  • Be familiar with financial planning with particular reference to sources and uses of funds / cash flow and the layout of financial statements
  • Recognise the importance of adopting effective marketing, quality and customer service policies
  • Understand the importance of developing a good working relationship with a client
  • Understand the importance of establishing good working relationships with professional bodies/agencies
  • Adapt theory to a practical scenario in the development of a viable business plan
  • Develop a range of good communication skills to enable professional presentation of their business plan and associated proposals
  • Why plan?
  • Developing and screening business ideas
  • Feasibility analysis
  • Description of the business plan
  • Management and organisation plan
  • Analysis of the industry and market
  • Marketing plan
  • Operations and product development plan
  • Financial plan
  • Winning presentation
Instruction / Study Load

24 Lesson hours

 8 Preparation Lesson hours

20 Assignments / Homework hours

20 Exam and exam preparation hours

40 Literature hours (Depending on the length and difficulty of the book)

The course uses 280 pages from the book where:

  • 280 pages easy reading and understanding material – 40 hours


  • Difficult reading and understanding material – 3 pages per hour
  • Average reading and understanding material – 5 pages per hour
  • Easy reading and understanding  material – 7 pages per hour

Total 112 Hours

IBA Final Qualification Mapping
Mapped with numbers 2,4,8,15 and 18 See the EEG for further reference.
Teaching Language
Teaching Methods
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Interviews and debates
  • Video and film
  • Discussion sessions
Module / Lecture and seminar status
Testing and assessment
Assignment / Report / Essay (2) See the EEG for further reference.
European Credits
Required literature
  • The definitive business plan, revised 2nd edition, Richard Stutely, Prentice Hall, 2002, ISBN-13:978-0-273-71096-7

The Appendices contain an outline of a Business Plan report and presentation. Use this structure as you write your business plan.