EN12 Introduction into entrepreneurship

Module Name
Introduction into entrepreneurship
Module Code
Phase 1 related modules (EN) or equivalent
This module will introduce students to the concepts behind the new approach to entrepreneurship. It will give the students insight into what entrepreneurship is and why it has become so important to development and growth in today’s economy. It will also give the student some understanding of the different types of entrepreneurs and the entrepreneurial process. The module will also touch on areas such as entrepreneurship strategies and planning, researching, creating, marketing and growing a new business.
  • Introduce students to the concept of entrepreneurship and its practicalities
  • Provide understanding of entrepreneurship’s role in the society and economic development
  • Introduce how innovation is leveraged within the concept of entrepreneurship to create growth and development.
  • Give students understanding of the different forms of entrepreneurship
  • Develop student’s skills in planning and measuring in an entrepreneurial context
  • Develop a student’s ability to understand what a crisis situation in business in and the tools available to combat and deal with crisis
  • Develop a student’s understanding and skills for researching, creating, marketing and growing a new business
  • Understand specific entrepreneurial strategies like online presence and business name issues, time management, dealing with competition, keeping up with business news.
  • To be able to develop a niche strategy, forecast demand, understand distribution, create a business plan, find investors, know legal structures, and execute financial plans.

1. The concept of entrepreneurship and its characteristics

2. Entrepreneurship, innovation and economic development

3. Testing opportunities before starting the business

4. Feasibility analysis and business plan- similarities and differences

5. Researching and understanding the industry and market entry strategies

6. Developing a niche strategy & forecasting demand

7. Designing products and services for a new marketplace

8. Protecting your products and services: copyrights, trademarks, patents, contracts, non-disclosure agreements, IP rights

9. Distribution, logistics, channel coverage

10. Putting together a startup team

11. Assessing financial needs, forecasting sales and cash flow

12. Investors and financial plans

13. Organizing the business for growth and reaching the customer

Instruction / Study Load

24 Lesson hours

  8 Preparation Lesson hours

14 Assignments / Homework hours

20 Exam and exam preparation hours

46 Literature (Depending on the length and difficulty of the book) hours

The course uses 325 pages from the book(s) and journal articles where:

  • 325 pages easy reading and understanding material – 46 hours


  • Difficult reading and understanding material – 3 pages per hour
  • Average reading and understanding material – 5 pages per hour
  • Easy reading and understanding  material – 7 pages per hour

Total 112 Hours

IBA Final Qualification Mapping
Mapped with numbers 2,3,4,6,8,11,13,15,16,17 and 18 See the EEG for further reference.
Teaching Language
Teaching Methods
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Video and film
  • Discussion sessions
  • Research Papers
Module / Lecture and seminar status
Testing and assessment
Written Examination See the EEG for further reference.
European Credits
Required literature
Innovation and Entrepreneurship: Practice and Principles; Peter F. Drucker (2010), Butterworth-Heinemann, ISBN: 978-0-7506-8508-5 Entrepreneurship for Dummies, Kathleen Allen, Ph.D.(2005), For Dummies; ISBN-10: 0764552627 ISBN-13: 978-0764552625