Drs. Ing Emiel Schiphorst MBA, SMP

Drs. Ing Emiel Schiphorst MBA, SMP
Lecturer: IBA, Hospitality
Country of Origin
Tuesday and Friday

Emiel is an Experienced Marketing Professional. He has a wide network and over 12 years’ experience in Marketing, Sales and New Product Development and is professional in leading international marketing, sales and new product development teams. Emiel is a Certified Senior Marketing Professional (SMP) and examiner in the specialism Marketing & Sales for the Dutch Institute of Marketing (NIMA).
He also is the author of the book Product Management® (2008, 2012 second edition) from Pearson Education, with practical marketing management cases from Heineken BeerTender® and ReadSupport®. 


Emiel always combined study and work. He studied economics, management science and due to an management development program an international executive MBA in France and Chicago, the USA. Combining study and working in international surroundings combined by speaking Dutch, German, English and little Spanish brought him to many countries and met many people. Most impressive and motivating area visited from business point of view up to now: Silicon Valley. Most impressive persons met Stephen Covey (Salt Lake City, 24 oktober 1932 – Idaho Falls, 16 juli 2012), Henry Schein and Henry Mintzberg.

Expertise / Subjects
Supply Chain Management
Brand Management
Product Management
Sales & E-business
New Product Development
Commercial Management
Marketing Management
Entrepreneur, Informal Investor, Working Specialties
Trade Marketing
Operations and Purchasing