Brigitte Nicoulaud, PhD, received her MBA and PhD from the French business school Bradford. Her experience encompasses teaching, advising, and education in management. She taught Advertising in the programs of Aston MBA and Executive Education. She is a specialist in MBA, post-experience, and PG. Experienced in the development and implementation of MBA curricula in all delivery modes as well as strategic leadership, she acts as an external advisor and external examiner on MBA programmes.