Arie Barendregt, PhD, graduated at the University of Kingston-upon-Thames in the UK. He has supported companies with advice on marketing, strategy, and sales. He also teaches marketing and strategy. He is an emphatic people manager, coach, team player, builder of bridges. He has experience in designing and execution of strategies to position European B2B companies. Also, he has experience in design, creation, and embedding of European partnerships & alliances. He is a part-time lecturer at many well-known universities.