Cornelia Lurger, MA, is a lecturer at ITM Bad Vöslau, Austria, and responsible for the modules International Marketing and Enterprise Technology and Innovation. She holds a master's degree in Arts in Business in Leadership in Tourism & Hospitality from the FH Wien der WKW, Austria, as well as a master's degree in Entrepreneurship in Tourism & Leisure from the Management Center Innsbruck, Austria. Next to her appointment at Wittenborg, Cornelia is a Cluster General Manager of an indoor Theme Park and an indoor kids playground in Vienna, Austria. Previously, she worked in the global leisure and hospitality industry for over 15 years in positions ranging from marketing and operational in hotels, restaurants, leisure and theme parks, ski resorts, indoor entertainment playgrounds, as well as resort developments and destinations in the USA, UK, Australia, Germany and Austria. Cornelia's research focuses on the field of entrepreneurial marketing and the development of innovative marketing campaigns, mainly for small and medium-sized businesses.